2019 is expected to be a great year for ecommerce store owners with expected growth to be up 20% from 2017-2018. Great success means capitalizing on product and design trends that’ll drive sales all year for your business. To help you get inspired, we’ve done the research so you can focus on creating your next top seller.
Throw it Back
With a resurgence of nostalgic 80s and 90s products hitting the market in the second half of 2018, the trend has been gaining steam that’ll continue into next year. Caboodles and Glo Worms anyone? This trend can be utilized across almost any product category, from trapper keeper inspired duvets to grunge baby onesies.
The Kids are Alright
If any product category is on the rise here at Gooten, it’s our kids category. You don’t have to be a children’s brand to capture the buying power of parents. Millennial parents are especially brand loyal, many willing to pay more for a product from a brand they love.
Popping up on many fashion house trend reports for 2019 are bold nature-inspired patterns. Tropical motifs and abstract florals will be a big hit in kids, apparel, and home decor categories. Beyond the patterns, nature-inspired colors are abound with an increase in mustard yellow searches in home decor category on Pinterest and Pantone announcing “Living Coral” as the new color of the year.
In the Moment
We all have special moments we like to memorialize, from finishing that marathon, to getting married. These events give rise to merchandising opportunities and personalize gift giving. But not every Gooten user is ready to incorporate personalization into their product offering. For those that live in the moment, but like to let their products do the talking, we’re also seeing a rise in products that speak to moments shared across populations. Humorous hot takes captured from twitter, the next royal wedding, or quotes from your favorite celebrity can provide the perfect inspiration for your next product.