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Search engine optimization

Top 3 Free SEO Plugins for Shopify

Frank Jackson, 03/28/2018,

Your Shopify site looks great. Fantastic! It’s a great step forward in building credibility in your audience’s mind. But without proper SEO for your Shopify dropship integration, you’ll never get the kind of audience necessary to have the impact your shop deserves.

But SEO doesn’t have to be hard, either. That’s why we’ve put together three of our favorite free SEO plugins for running your Shopify print on demand store.

Why You Need SEO in the First Place

While paid advertising can provide direct, almost instant traffic (and maybe sales) – it can get costly very quickly. So SEO may be the ticket when it comes to a lesser investment depending on your business, and goals.

SEO is the organic way to make your Shopify print on demand site more accessible to your audience. Not only will this increase traffic, sales, and revenue, but it will help your customers identify what they’re looking for in the first place. SEO can sometimes be confusing, with all sorts of constantly changing rules getting in the way. We’ll cut through the clutter by finding the plugins that will do the work for you.

How It All Works: The Basics

Shopify makes it possible for you to set up shop online and start selling products right away, and while it has built-in SEO features that help you market these products, that doesn’t mean you can’t enhance the experience along the way.

Shopify will provide a responsive web presence for both mobile and desktop, providing the aesthetically pleasing layout that makes customers want to purchase from you. But before they do that, they have to find you, first. That’s where the best Shopify SEO plugins come in.

3 Best Free Shopify SEO Plugins

Why the focus on Shopify? Because the Shopify platform makes it easy to integrate SEO without putting in a lot of work (or dollars) into your marketing. You can make every one of Shopify’s features more powerful as you introduce your site to a wider and more relevant audience. Here are our three favorites:

Product Reviews

Adding customer feedback helps build social proof, the fundamental pillar in salesmanship that demonstrates that the “herd” of your customers trusts and enjoys your products. Positive product reviews will boost your product rankings as well. With theme-friendly designs available through this Shopify-developed app, you’ll have no trouble integrating it into a pre-existing Shopify platform.

With the Product Reviews app, you can add a customer review feature to your products. This provides a way for your customers to engage with you, as well as each other, to encourage sales.

The Product Reviews app supports Google microdata, sometimes referred to as rich snippets or structured data. The app automatically adds an aggregate review score that appears in your search results on Google, which helps to increase traffic from organic searches:

SEO reviews

SEO JSON-LD Boost

Simple, “one-click” boosting for SEO results in Google without having to update your template files? With structured data that matches up to specific ecommerce page types like yours? Yes, please.

Google looks for JSON-LD, and rewards websites and webshops that serve JSON-LD data. Many of Google’s search results page features (including rich snippets and Knowledge Graph cards) are enabled by JSON-LD mark-up. Their ‘Shopping’ search results tab is also powered by JSON-LD. Making sure that your site serves this type of data can be very helpful in your search engine rankings!

Plug In SEO

This simple diagnostic tool will tell you what your Shopify dropship integration needs to boost its appearance in search results. Think of this as your “SEO consultant” when you can’t afford to hire an actual SEO consultant.

Once you install, the app checks your store, determines the verdict and displays details. All of the essential areas of search engine optimization are checked including page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more. Plug in SEO constantly checks your shop and alerts you by email when there are any issues found.

Get Your Head in the SEO Game

How will these three plugins fit into your comprehensive SEO strategy? Product Reviews will help boost conversions and move you up the “product rating” ladder that’s so crucial for Shopify stores. The SEO JSONLD Boost will give you an instant injection of SEO sophistication that the default platform, while robust, can’t compete with. And with Plug In SEO, you’ll have something of a personal SEO concierge telling you the specifics that your site needs to fix.

Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent” - that’s huge potential for traffic and sales depending on the keywords you’re targeting!

Yes, it can take some time for you to really start seeing results with SEO if you’re doing it all yourself, but these free plugins help ensure you’re in the game for the long-run.

Looking for more ways to optimize your Shopify store? Download our list of 20 Recommended Shopify Apps for Print on Demand and start exploring top ways to manage and grow your online business.

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