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Ecommerce platforms

Which Ecommerce Platform is Right For You

Frank Jackson, 04/11/2018,

Ecommerce platform selection isn’t just key - it’s vital to establishing your presence online. It’s your job to determine whether the platform serves all the functions your business requires, and to research things that are basic to your needs, such as editing orders or automating emails to customers.

Ecommerce platform companies have their own marketing strategies and it can be easy to believe the hype and read positive testimonials that make you believe it’s the next big thing out there. But that isn’t always the case; make sure you do your homework. Not every platform is right for every business.

Make sure you know what you want

Before you get started, there are a few questions you should ask yourself:

  • Do you plan on doing a lot of product campaign testing, or do you already have established demand for your products?
  • How new are you to ecommerce?
  • Do you have experience with a platform in the past, and if so, what would you change about it?
  • What integrations do you need?

With that in mind, let’s look at the pros and cons of some of the top platforms.


The Shopify integration is extremely popular in the world of ecommerce. At the 2017 Unite event, it was announced that Shopify merchants have traded an incredible $15bn in the past year, and not only that, but Shopify now also has over 1 million monthly active users all across the world.

Print on demand is easy with Shopify, especially using the Gooten app, which allows you to design, sell, and dropship all-in-one.

Dropshipping on Shopify is easy and intuitive, which is great if you’re just starting a business or someone with advanced experience selling online. Managing multiple stores is also easy when you use Gooten and Shopify together, which makes testing new ideas much easier than it would be elsewhere. Since the Gooten platform is free and allows for 100+ product types, you can test new ideas with ease.


With over 2 million downloads, WooCommerce has a demonstrated history of success from WooCommerce drop ship to common WooCommerce integrations with third party apps.

A wide range of plugins—including WordPress and SEO plugins make it very popular for first-time dropshippers. WooCommerce functions on open source software which is free, and that’s good for beginners. But it also means you’ll have to pay other platforms for hosting, SSL certificates, and domain registration.


Etsy isn’t far behind WooCommerce, with some 1.9 million active sellers in 2017. It’s popular, hip, and trendy. It’s established. But as notes in their Etsy experience, there are some drawbacks, including fees for listings and PayPal fees if your shop accepts that platform. The listing system can also be very confusing for first-time sellers, and according to many reports, is constantly changing.

Etsy print on demand makes it easy to sell products like tote bags, T-shirts, and phone cases with ease. Established Etsy sellers can quickly scale a business or test new ideas simply by working with the established ecommerce platform.

However, those listing fees can eat into your testing budget if you want to test new ideas, so you might want to think about another platform on this list.


Magento is an extremely elastic ecommerce platform in that it can fit the needs of small or large businesses, making it probably the most scalable platform on this list. The platform owes its popularity to the fact that it’s open source, which means that adding features is extremely easy.

While Magento can be a great option for growing companies, it is a platform that’s more mature (i.e., complicated to use) than the average platform meant for first time ecommerce retailers.

With the research here and a few hints as to which ecommerce platforms are ideal for different types of business, you should have an idea of which will work best for you. If you need any further help, our support agents are experienced experts in print on demand that can help you make the right decision. Contact us and get started dropshipping with Gooten today.

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