As an e-commerce entrepreneur, your sales skills and design ability are crucial to your success. The Gooten platform is built to simplify the way you do business and make it easier for you to grow your brand quickly.
Here is your guide to getting the most out of your partnership with us, and tips to help you make the best choices when it comes to product selection, design, and increasing sales.
Choosing your Products
Knowing what kind of artwork and products your audience will like is the first key to your success. There are three ways of capitalizing on product trends that will resonate well within the merchandising space.
1. Start with our proven best sellers
These items have the largest room for profitable margins and are proven to sell well regardless of your target demographic.
2. Pick items that represent your brand
Gooten offers a broad range of products that can sometimes be overwhelming. Knowing the lifestyle of your customer can narrow your focus on a few high quality items that would make your store unique.
3. Take the season into consideration
Offering a set of rotating seasonal offerings will enable you to create relevant marketing deliverables that will encourage return purchases and additional brand engagement.
Creating your Artwork
Knowing what type of artwork is going to work for your chosen products can seem like a shot in the dark. By doing some market research upfront you can avoid spending time designing products that your audience isn’t interested in.
1. Look at your social feeds, blog posts, and relevant event marketing
What posts received the most engagement and likes? Can these be translated into new designs? Have you had any prior success with selling merchandise online or at events? Take these learnings and share them with your design team.
2. Adding successful designs to other products
You had success with a t-shirt design in the past. You might be wondering whether you could apply the same design to other products. Graphic Patterns and Photography are the easiest types of artwork that can be applied to any of our products. Create artwork at the largest product size in your offerings. More generally, a good size to create your initial artwork would be around 7000 x 7000 px at 300dpi. This will cover print specs for our most popular products.
3. Create a survey and post to your social channels
Ask your audience directly what they would want to purchase from you. Test up to 4 design options with them and ask which one they like best. This is an easy and fast way to get a better idea of what type of designs will resonate well with your audience.
4. Think in terms of collections
Create artwork in groups of 5-10. Successful ecommerce companies merchandise their store by releasing and grouping similar designs together. Offering 20 products with 20 different designs will make your website harder to navigate. Choose a theme or idea and build out from there.
5. Original Content (first)
It may be tempting to upload your logo on a few products and call it a day. But now more than ever consumers are looking for unique products that allow them to express individuality and also capitalize on trends.
1. Pay attention to contrast
When choosing colors for your apparel products, choose ones that will make your artwork stand out.
2. T-shirt print area
Sometimes it’s good to leave a little breathing room. Leave some empty space around your design and increase readability.
3. Think about placement of artwork on your mug
The best mugs are double sided. So no matter what hand you use to drink, a design will always be showing.
4. Resizing your artwork for other products
It’s generally best to create artwork at a large enough size to work for your largest product offering, then size down from there.
5. Safe area
For products that print from edge-to edge it’s best to ensure you have enough space around the edges of your design to account for slight shift in print area when the design is printed onto the product.
6. Saving out from Photoshop
When you save out your JPG or PNGs, be sure to use “save as…” instead of using the export feature which will automatically downsize your file to 72dpi. Don’t worry about converting it to CMYK or using Pantone Spot colors as the file will be submitted to the printer as an RGB file which gets converted to the printer’s own CMYK profile before production. If you’re trying to match a specific brand color we recommend printing a sample and adjusting the color from there.
Follow all the tips in this article, and you’ll be well on your way toward mastering the art of e-commerce. Check out our catalog of 100+ trendy products and start creating new fashionable product lines with your amazing designs today.