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Product updates

Latest Updates and Improvements to the Gooten Platform

Joana Kogan, 02/06/2018,

We’re excited to kick off 2018 with some improvements to the Gooten platform that I think you will be excited about. Our goal is to always help make our partners’ businesses more successful. In many cases, that means efficiencies and streamlining. I think you’ll see some of that in this list.

Hub Hub Hooray!

Gooten's bestsellers

Anyone that currently has the Shopify tab in our left-hand navigation bar will no longer see that. Instead, you will see the Hub tab where your Shopify products and stores will now live. Creating, saving, and publishing your products is quicker and easier than ever before. If you’re not yet familiar with the Hub, feel free to watch this helpful video.

Removing underbase as an apparel option

From now on, all non-white apparel will automatically print with underbase. You will no longer see the underbase option; underbase will automatically apply for any apparel base other than white. This change also makes creating the same product in multiple colors much, much easier. Never knew what underbase even was? You’re not alone. Now you don’t have to worry about it!

Product Catalog

Gooten's bestsellers

Previously, we had two product catalogs – one inside the Gooten app and one on our website. From this point forward, our product catalog in the app will bring you to our main site catalog in a new tab. This will ensure you have the most up-to-date product offerings.

Easily move created products from storage to your store

Gooten's bestsellers

Much like saving a “draft” or moving something from “draft” to “published,” you can now move a product you created and saved from your storage to your store and vice versa. This allows you to save things for later in your storage and have full and easy control over what gets saved to your Shopify store.

Filtering variants in product creation

Filter SKUs

We no longer show you variant options that aren’t available together. This makes the product creation process much easier and more efficient.

A-Z Products

Do you like the alphabet and things that are logical? Because if you do, you’re in luck. Our catalog is now in alphabetical order. The random way just didn’t seem to work for people. :)

In 2018, our resolution is to keep you consistently updated on ways that we are improving the Gooten platform. If you have any feedback about these changes or anything else, we would love to hear from you. Please feel free to email us anytime at

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