Guide to Selling Baby Products Using Print On Demand
Frank Jackson, 04/13/2018,
The joy of Print On Demand for ecommerce entrepreneurs is the flexibility it provides. Not having to manage inventory allows you to test new products, and tap into that next niche audience out there waiting to be captivated by your creative designs.
One of the biggest requests we’ve been getting is to expand our selection of infant products for you to design and sell. This is a niche that is becoming more and more popular with online shoppers. We’re thrilled to announce 4 hot new items have just been added to our catalog for you to begin offering:
Our goal is to make you as successful as possible, which is why we’re simplifying shipping for these products by instituting FLAT SHIPPING PRICES for all baby products, which we’ve also already done for our apparel products.
As an awesome sidenote: in addition to our safety certified baby products, this print vendor provides an assortment of other products which are now all available with flat shipping as well. This includes:
Features: 15x12 Inch; One sided or double sided print location; 4-6 day production time; $2.99 US flat shipping rate ($.49 each additional product) $6.99 Intl flat shipping rate ($.99 each additional product)
Features: 30x40 Inch; Includes a BEAUTIFUL 1/4 inch finished edge; 4 day production time; $6.99 US flat shipping rate ($3.99 each additional product) $8.99 Intl flat shipping rate ($4.99 each additional product)
Create your own custom printed nursery bedding decor with our new hand-sewn and fitted custom crib sheet.
Features: Constructed from. Crib sheet features a reinforced elastic fitted lining and deep pockets to fit a standard 28” x 52” crib mattress; 100% jersey knit polyester, breathable, durable, and machine-washable; 6 day production time; $6.99 US flat shipping rate ($3.99 each additional product) $8.99 Intl flat shipping rate ($4.99 each additional product)
Stylish and baby-chic, our personalized knotted baby headbands make a great gift for newborns.
Features: Sizes available for 0-3 Months, 6-12 Months, 18 Months; Super soft 100% Polyester for a beautiful and vibrant print; Can be decorated from edge to edge and front and back; 6 day production time; $2.99 US flat shipping rate ($.49 each additional product) $6.99 Intl flat shipping rate ($.99 each additional product)
Anyone who’s ever fed a baby knows just how messy it can get. That’s why baby bibs are a must-have. Soft and comfortable, they feature a velcro neck closure that ensures a snug and secure fit.
Tips for Selling Baby Products
Targeting a specific audience on your site has more advantages than you think because:
These people have done their research and they are ready to buy.
The traffic is often times recurring because there are thousands of people who are looking for a specific item every day.
Specificity could translate into longer keywords (more on this later) which you can use to rank in the search engines.
It will actually make your site stand out from the competitors because it’s less distracting and people can focus on buying what they really want.
Know Your Customers
Much like an upscale brick-and-mortar boutique, online stores have the opportunity to set themselves apart from the competition by offering high-end service. For example, Melondipity is a baby store that understands its target audience. Moms are always on the go and aren’t always in front of a computer. Knowing this, Melondipity uses SMS technology to communicate with its clients by sending specials and discounts via text messages. The baby product niche targets parents of babies, of course, but also aunts, uncles, grandmothers, grandfathers, and friends of the parents.
Holidays and Special Days
Cyber Monday isn’t the only time of the year for you to think about holiday promotions. Check out our Ecommerce Holiday Calendar for a list of 101 special days in 2018 you can create unique and fun promotions for. From Mother’s Day to Cousins Day to Book Lovers Day, ideas for new designs will come naturally to you, and this gives you greater opportunities to pump extra revenue into your business.
Stick to a Theme
Jane Olson, owner of Sassy Bibs has found niche in the ecommerce world, and it’s easy to see why she’s been so successful, with clever bibs with statements such as “Does this diaper make my butt look big” and “No hair don’t care.”
As she says, “I chose to make my baby bibs funny and unique. Sassy definitely describes them! I figured since babies can’t speak for themselves, why not let their bibs do the talking.”
Finding your niche is step one, finding your own spin within that niche is what truly will make you successful.
Optimize Your Store Properly
In addition to having great designs on our high quality products, you need to make sure you’ve properly optimized your store to encourage buyer trust. Thankfully, Shopify has a host of apps you can use to simplify this process, and help you plug in best practices. Check our list of 20 Recommended Shopify Apps we believe are the right ones for you to start with.
You can also watch our webinar we hosted for additional tips on how to optimize your checkout process for increased conversions:
If you need any help getting started, please reach out to us and one of our experienced support agents will gladly assist you in growing your ecommerce business through our fresh new line of custom baby products.