Hopefully by now your store is prepped for the holiday rush and you’ve set yourself up to successfully handle the influx of traffic.
The next step? It’s time to hunker down and focus on getting your traction channels pumping in potential customers. By honing in on the needs of your audience, your customers will stay engaged and keep coming back for more.
Here are 10 great opportunities for you to increase sales this holiday season.
1. Keep adding new products to inventory
Today’s savvy online shoppers only want the best products. Be sure to communicate with your print on demand partner on inventory in order to increase your traffic and build your brand.
Check out Gooten’s list of recommended products for the holidays and start adding your seasonal designs.
2. Improve product photos
A picture says a thousand words. When consumers are shopping online, they are often judging the quality of a product and the legitimacy of a brand based on the visual presentation. Using high-quality photos of your product is a must, and eye-catching photography goes a long way.
Investing in a professional photographer is one way to beautifully display your products. That said, there are also several online DIY photography tips to help increase the trustworthiness of your brand for future consumers.
3. Improve the SEO of product listings
How do you attract customers to find your store? Using search engine optimization (SEO) to increase search engine rankings will enable customers to find your products.
One of the great things about Shopify is its built-in SEO to ensure that search engines can easily find your products and content. To optimize your Shopify store for search engines, you can find keywords that are relevant to your products and your brand. By adding the keywords into your content, including page titles, descriptions and image alt text, you will automatically increase traffic to your online store.
4. Add more content about the product
While customers enjoy product presentation, today’s savvy shopper also needs plenty of content to keep them engaged. Some people will be experts in the type of products you sell, and others will be shopping with less background knowledge.
Be sure to create content that is easy to understand with a fair amount of expertise to keep customers engaged. Always be mindful of keeping your product content updated and relevant in order to showcase the trustworthiness of your brand and the value of your product.
5. Offer coupons to shoppers on your site
Everybody loves a good deal. Attracting new and repeat customers can be a breeze with the use of coupon codes.
Running an eCommerce business is all about experimentation and finding out what works. It might be worthwhile reaching out to followers on your social media platforms with a flash sale using coupon codes.
For the inventory that just won’t move, why not try using a coupon code? Or, why not show some appreciation to your repeat (or new) customers with a discount? Experimenting with coupon codes is a good way to keep your customers engaged and coming back for more.
6. Reach out to abandoned cart customers
It is also worthwhile reaching out to customers who have abandoned their online shopping cart. Maybe they could have been persuaded to purchase with a discount, coupon code or free shipping?
Often, a potential customer will provide their contact information although they do not complete the order. You have the ability to review the abandoned checkouts and reach out to them. With an automatic email, the customer can see a link to their abandoned cart. At this time, you have the opportunity to convince the visitor to return to your Shopify store to complete their original purchase.
7. Re-engage past customers with offers to come back
Online retailers know the value of email marketing automation as a powerful customer retention tool. In order to promote repeat purchases, it is key to explore a variety of emails to re-engage past customers.
From the initial welcome email to coupon codes and discount emails, it is important to offer users an incentive to purchase. According to Stitch Labs, repeat customers make up almost a quarter of revenue, but only 11% of the customer base. By creating an automated email campaign directed at repeat customers exclusively, you have the opportunity to provide any assistance, as well as suggest special offers related to their interests.
From the first email to check in to the time-sensitive follow-up email, staying engaged with repeat customers is key to your brand’s success.
8. Hire Facebook ads expert to drive traffic
Outsourcing to freelance experts for Facebook ads will increase traffic to your Shopify store. Everything from crafting strategic status updates to creating a Facebook page for your store to tapping into the potential of Facebook ads, vetting an expert freelancer is a wise business decision.
Finding the perfect Facebook freelancer is a breeze when using a professional marketplace like FreeeUp. FreeeUp gives you the opportunity to find expert freelancers so you can spend time on other projects and optimize your earnings.
From influencing on Instagram to reaching the masses on Facebook to networking on LinkedIn, the various social network platforms will increase the legitimacy and traffic of your brand.
For many first time eCommerce entrepreneurs, navigating the numerous social network platforms can be overwhelming. By vetting expert freelancers for social media, your business (and your knowledge) will inevitably increase without taking up all your time or money.
10. Prioritizing your tasks
Your time and energy is valuable. When you’re stretched too thin or feeling overwhelmed with all the tasks of the company, hiring freelancers is a no-brainer.
It’s key to keep communication and goals transparent when working with freelancers. It’s also important to maintain a level of flexibility when it comes to working with freelancers.
As your business grows, revisions and extensions are par for the course. An expert freelancer will help you navigate the many features of Shopify in order to increase your traffic, reach your customers and build your brand.
Putting it all together
If you’ve spent countless hours (or possibly weeks) researching everything from eCommerce operations to effective social media campaigns, it is time to consider outsourcing. Hiring freelancers is an affordable way to maintain and grow your business by expanding the skill sets working on it. Hiring freelancers to work for your company is ideal in today’s online culture to help your business thrive.
“FreeeUp has been growing rapidly since its founding in 2015,” says FreeeUp CMO Connor Gillivan. “In its first 3 years, FreeeUp has signed up over 10,000 clients, has received over 100,000 freelance applicants, and seen a 5-fold increase in revenue in 2017 over 2016.”
With freelance Shopify experts at your fingertips, outsourcing to help boost the professional look of your online business makes a lot of sense. One person cannot do it all, and when you free up your time to work on the core goals of your company, success will be imminent.
To find the perfect Shopify VAs for your needs, check out FreeeUp!
About the Author
Connor Gillivan is the CMO and co-owner of FreeeUp.com, a rapidly growing freelance marketplace making hiring online simpler. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com. He currently lives in Denver, CO.