How to Get More Reviews for Your Print-on-Demand Business
by Gooten Editorial Team on Oct. 29, 2020
When it comes to print-on-demand, the more information you can give your customers, the more likely they are to buy. Product descriptions and images are a great starting point, but what about empowering your customers to market for you? Enter user-generated content or UGC. User-generated content is, as the name implies, content your customers contribute, such as photos or videos of them using the product, or, most commonly, customer reviews. And customer reviews work - in 2018 Bazaarvoice found that product pages with customer reviews get 3.5x more conversions. So, what are you waiting for? Here’s how to get more reviews for your business - and more sales.
Don’t be Afraid to Ask!
If you don’t ask your customers for reviews, you probably won’t get them. Instead of worrying about asking, pre-set automated emails to send in your post-purchase campaigns. Be sure to ask an open-ended question, such as “how are you liking X product?” instead of “do you like it?” This allows your customers to provide more shades of grey in their reviews, versus liking or not liking your product.
Make it Easy to Submit a Review
Your customers shouldn’t have to struggle to submit a review. Optimizing your review forms for mobile, allowing your customers to review multiple products at once, and making comments optional are all ways to make the process easier on your customers.
Figure Out When to Ask for a Review
If the first step is asking your customers for a review, the next step is figuring out when to ask. You want to ask your customers when they have had time to use your product, and when it’s top of mind. You don’t want to ask too early! Test the time period in which you ask for a review - a week, a few weeks, or even a month after they receive their delivery. And if you don’t get a review the first time, don’t panic. You can ask for a review again if they reorder from your website, refer another customer, tag you on social, or even browse your website again.
Add a Physical Reminder to Review with Every Order
One way to keep your brand top of mind and remind customers to review your products? Enclosing a physical branded reminder with every order. You can get creative with this, whether you use a scannable QR code or an easy-to-remember URL.
Consider Using Incentives or Sampling
There’s nothing wrong with using incentives to convince your customers to give you reviews. Some options include discounts, free shipping, or even a gift card. You may also want to send a group of customers samples and encourage them to review your product. If a customer does write a review from an incentive or sample, be sure to note that somewhere in their review. Many print-on-demand brands use a badge or a note at the bottom of a review.
Reply to All Reviews (Especially Negative Ones)
Remember, customer reviews aren’t just there to boost your brand. You may find that there’s valuable feedback to improve your product offering. Regardless of the review, it’s important to reply to every single one - yes, even the negative ones. This will help customers feel more comfortable leaving honest reviews and assuage potential customers’ concerns with a product. And if you get a review that inspires you to make a product change? Note that in your response as well. Customers will appreciate that you’re listening.
Think Outside the Written Review
Customer reviews don’t have to be just 5-star ratings and a written paragraph to be effective. Inviting customers to submit photos and videos of themselves using the product, or asking them to answer an FAQ may convince them to add content to your page.
Repurpose Positive Reviews
Your positive reviews don’t have to only live in a reviews section. Make them work for you! They can go anywhere - from landing pages, to social media, and even in a product description. Positive reviews are the free content you didn’t even have to write yourself.
The more customer reviews you have, the more conversions you’ll see. With just a few easy actions, you’ll be well on your way to getting more reviews and selling more products.