The Holiday season is upon us once again – which holiday you ask? Well, the most important one of course. Mother’s Day!
According to research, an estimated $20.7 billion dollars was spent on Mother’s Day last year for the 85.4 million moms in the US alone. On average, American consumers spend $168.94 on mom for Mother’s Day (she is worth it after all!). More importantly, our eCommerce partners will be happy to hear that almost 31% percent of gifts for moms are purchased online!
With the holiday being just a little over a month away, now is the perfect time to start planning for new products and marketing campaigns. Below we’ll go over the best ways to prepare your print-on-demand store for Mother’s Day 2021.
Top 6 Products to Increase Sales for Mother's Day
Fleece Sherpa blankets are the ultimate gift for the mom that is always feeling cold in the house. It is extremely soft and plush and will surely become your mom’s favorite blanket! Add your own unique artwork or offer personalization so that your customers can customize it to their liking.
For the mom who loves to unwind, wine tumblers are a perfect gift. They are double-insulated so that her wine will always be chilled for hours. Display your creativity or add catchy phrases that moms everywhere will love!
For the mom who is always on her phone, make sure it’s protected with these premium cases that come with a lifetime guarantee! They are the perfect blank canvas for a colorful design or a phrase that’s sure to stand out. A variety of styles and finishes are available for all of the most popular phone models.
For the mom who is an avid puzzle solver, this could not be the most perfect gift! Turn this classic pastime into a one-of-kind game with your customer’s favorite photos or other customized graphics. Either way, these jigsaw puzzles are guaranteed to make their jaws drop!
For the mom who is perfecting her warrior pose, this yoga mat is a great way for her to stay centered and present. Personalize it with soothing colors or an inspiring print.
For the dog mom who loves dressing up her doggo, our pet bandana is the perfect (and most adorable) gift to give. Your custom designs will look absolutely pup-riffic on these bandanas!
Want more product ideas?
Don’t just offer generic products, step up your game with personalization!
One of the best ways to offer special, unique gifts is through personalized products. Not only are customers expressing interest in them, but they are also willing to pay 20% more for a customized product!
How can you offer personalization in your store for Mother’s Day?
Step 1. Choose which products you want to make customizable. Any of the 130+ products in our catalog are available for personalization!
Step 2. Establish how your customer can customize their product. Can they add their mother’s name? Or can they upload a family photo or a phrase their mother always quotes? Be creative in this step to make your products stand out!
Step 3. Choose the design process. The most common way is to hire a freelance artist to create the design. Or if you’re more creatively inclined, you can create the design yourself!
Step 4. Once your customer purchases a personalized product, all you have to do is upload their customized design on your Gooten Admin page and you’re done! You don’t need to manually enter any of the product or customer information because we’ve automated and simplified the entire process!
Suggested Order Deadlines
Once you’ve added the perfect Mother’s Day themed products to your shop, make sure your customers know when to order their gifts so that it arrives in time. The last thing you want is your customers to disappoint their mothers! With so many shoppers eager to provide their mom with the perfect gift, we want to make sure you’re equipped to manage customer expectations, so your customers get that perfect gift on time. That’s why we put together the calendar below with guidelines on when order submissions should be placed.
Ready, Set, Sell!
Other than the winter holidays, Mother’s Day is one of the most popular gift-giving holidays and a great opportunity for print on demand and eCommerce businesses to attract new customers and retain existing ones. After you’ve added these popular products to your store, start planning your Mother’s Day marketing campaigns. It’s never too early to share promotions to make sure your brand stays top of mind with consumers!