Gooten News

Product 101: Browsing the Gooten Product Catalog

by Gooten Editorial Team on Feb. 26, 2020

One of the things our partners love most about Gooten is our large, hand-curated library of products. We partner with the best vendors who are experts at producing a wide variety of products, so we’re able to offer a large range of items for your store, while ensuring you’re getting the best quality. Currently, we work with over 35 print vendors across 60 different manufacturing locations around the world, and we’re constantly expanding our network.

We’ve been listening to your feedback and working hard on improving our Product Catalog, so we’d like to take a minute to walk you through what’s new, some product options you may not know about and what’s popular with our partners at Gooten.

But first! If you’re new to the Print on Demand world — PoD, as we like to call it — feel free to check out Print on Demand 101 to learn more about it and see if PoD the right move for your business.

Using the Product Catalog

To help you easily navigate and find the right products as quickly as possible, let’s go through what’s new and improved in the catalog.

Browsing & Sub-categories

If you’re just looking for product ideas, or to get a general sense of what Gooten offers, start on the main Product page. We’ve broken up the catalog into a series of subcategories, so it’s easy to find things. Just keep in mind that you might see a certain product in more than one subcategory. We’re also still rolling out some new product discovery features. Over the next few weeks, you’ll start to see some category level filters, so you’ll be able to sort through lots of products by available brand, size, and other options.


To be honest, most people know exactly what product, brand, or style they’re looking for — and that’s what Search is for. It works a lot like you’d expect, but note that we have a dedicated area for product related results, since so many people search for those.

Product Options & Costs

We’ve intentionally reduced the number of SKUs and variants we show in the product catalog, so you aren’t overwhelmed with a bunch of options that don’t actually change anything.

For instance, if Small, Medium, and Large all cost the same, why show three different things? For things that DO matter, we’ve included some built-in filtering options so you can quickly drill down to the combination of options you’re looking for, and see the price.

Shipping Costs

We heard a lot of confusion from partners about Shipping Costs in our old catalog, so we’ve started using a new Shipping Table with much more specific information about how our costs work. Not every product has these dedicated tables for Standard, Expedited, and Overnight shipping (when available for that product), but they will soon. Shipping costs can get complicated, but with this new table you’ll be able to quickly see the difference between shipping one item (or more items) to different places, at different speeds.
Ready to start browsing? Head to the Product Catalog to check out the new features!

Product Options

At Gooten, we’re all about giving you options, and that extends to our physical product collection. While we’re constantly adding more options and variations to our products, here are a few favorites our partners are pretty into.

Frame Options for Prints & Canvases

We’ve worked hard to improve our frame offerings, and if you’ve ordered a framed print or canvas from another print on demand service, go ahead and compare—the difference shows. Our frames are made with real wood, a rare find in the PoD world and ideal for high-end photography. We have a ton of different offerings for your framed artwork, as well, including different frame and mat sizes, paper types and frame colors.

Custom Neck Labels & Packing Slips

If you’re looking for an easy way to add your brand to apparel, we offer custom neck labels and packing slips for certain apparel.

Size & Color Options for Apparel

A majority of our apparel is available up to a size 2XL or 3XL, and we’re always looking to increase our range of color and size offerings so your customers can find the perfect fit. Take the Gildan 18500 Unisex Pullover Hoodie, for instance — its available in sizes S-5XL with 12 different color options.

Curious about how our products hold up in the real world? Create a design and order a sample — take it for a test run and see if you’d like to add it to your store.

What's Popular at Gooten?

We’re always adding to our catalog, but there are some tried and true products that will always be partner favorites. Let’s take a look at some popular products at Gooten, new and old.


Bella + Canvas & Next Level T-shirts have consistently been popular apparel choices for our partners for their quality, style and comfortable fit.

Bella + Canvas 3001 Unisex Tee comes in 21 color variations and is made from Airlume cotton, the highest quality combed and ring-spun cotton you can get, making it a great blank canvas for your design and an all-around winner for customers.

Our Next Level 3600 Unisex Tee is fitted through the torso, has a slightly longer length, AND is pre-washed to prevent shrinking. It also offers 16 color variations, so your apparel offering will never get stale.

The Independent SS4500 Unisex Hoodie is actually kept in stock at our vendor’s facility, so the turnaround time has been a huge draw for our partners. That means that your customers will get what they ordered quicker, and that makes for happier customers.

Wall Art

With great pricing, sizing options and international routing, Canvas Wraps are undeniably our most popular wall art product. The canvas is made with an artist-grade poly-cotton blend and finished with a scratch resistant UV Coating. We also offer local production for the UK, Canada, Mexico, AND Australia so your order will ship from the production location within the same country as your customer.

As a newer option, Hanging Canvas Prints are making a splash in the wall art scene, and our partners are digging it. Like our canvas wraps, they’re made with premium quality artist-grade canvas and your designs are digitally printed using archival quality, pigment based inks, for real eye-catching results. It’s the best of a framed print, canvas and poster, with a trendy, vintage vibe.

Home & Living

With a plethora of home decor products, our Minky Blanket — made of Anti-pill Fleece — is among the most popular options for partners because of its warmth and softness.
Throw Pillows are a great option for your customers interested in home decor, and we’ve got you covered. From cotton or poly twill to suede or white faux linen, choose from 73 variants of material, size and pillow type to offer your customers.


Featuring a double-wall, vacuum insulation, our Stemless Wine Tumbler is a must-have for keeping your customer’s favorite wine cool for hours in any outdoor activity.

For their hot beverages, we’ve got something a little more magical. Thanks to a special thermal coating, our Magic Mug slowly begins to reveal a hidden pattern or print of your choosing when you fill them with hot liquid.

Stay tuned ...

We’ve got a lot in store this year, so keep checking in for more exciting additions and updates! We’ll be bringing you deep dives into our product categories like apparel, home decor, and wall art and rolling out new products, features, and offerings along the way.

In the meantime, if you have more questions check out our Knowledge Base.