Gooten News

What a Next-Gen Merch Supply Chain Looks Like

by Gooten Editorial Team on Mar. 01, 2021


During our webinar last week, Gooten’s Head of New Ventures, Dale Manning, spoke about how the merch industry can capitalize on the upcoming on-demand boom by utilizing a smart supply chain.

Missed the webinar? Here are a few takeaways:

  1. Test every new product through the on-demand model. The last thing you want to get stuck with is a warehouse full of unsold inventory. If you’ve got a best-seller, then you can switch it to mass production.
  2. Utilize a hybrid-manufacturing model. Find the right mix of on-demand products and bulk inventory.
  3. Don’t forget about sustainability. Even if sustainability is not top-of-line for your business, it is an increasingly important and relevant point with many consumers.
  4. Culture is now manufactured on-demand. In the past, the fashion industry would generally set trends in the market. In the recent decade, the tables have turned and consumers are setting trends on social media. Because buyers are now changing the way we capitalize on culture, it is affecting how brands produce and manufacture products on-demand.

Want to watch the full webinar? Check it out below!

[Webinar] What a Next-Gen Merch Supply Chain Looks Like

Gooten’s Head of New Ventures, Dale Manning, spoke about how the merch industry can capitalize on the upcoming on-demand boom by utilizing a smart supply chain.