History

Over the past few years, our team has built technology, relationships, processes, and products that power our international network. We have ofces in North America and Europe, we’re funded by a group of NYC venture funds, and we’re just getting started.

Timeline

2012

An idea is born when our founders become frustrated with sourcing manufacturers and commerce fulfillment solutions, they believe they could make a better way.

June

Launched first version of Gooten’s API

September

Our first customer on-boarded

October

Release the first Partner Management Dashboard

November

Development of Web Widget begins

December
2013

Mobile iOS SDK development begins

January

Integrated with our first 6 amazing manufacturers

February

Mobile Android SDK development begins

March

Tricia Russel joins to control the chaos (and sales)

March

Gooten’s 10th customer signs up!

May

Released iOS SDK

July

The Javascript Widget is completed and released

October

Released Android SDK

November
2014

First external round of funding completed with ffvc, KEC Ventures, Dennis Phelps of IVP, Semyon Dukach of Techstars and Michael Silverman of The Fancy.

March

Moved into our first office in Bryant Park, New York (no windows!)

March

Ben Hoxie joins the team to head up Product Development

May

Our work family gets larger, growing to 15 team members

May

The 2nd version of Partner Management Dashboard is released including a new Order Management system

June

Moved to offices with WINDOWS!

June

Launched partners experience a 10x average increase in revenue

July

Formation of Inside Sales Team

August

Formation of Customer Support Team

September

Major update to the Web Widget

October

Sign-ups pacing at 50 new partners joining per month

November

Achieved 3x seasonality of order volume without manufacturer incident

December
2015

Company raises second seed from ffvc, KEC Ventures and adding a new investor in Scott Booth from Lead Edge Capital

February

We surpass 400 customers on our platform

March

Adam Goldman joins team as CMO and Jeff Conkey joins team as VP of Customer Success

April

In beta for Gooten’s Shopify Plug-in

July