Custom B&C T-shirts

B&C is headquartered in Europe, and their sizing does follow European conventions, which tend to run slightly slimmer and sometimes shorter than US-market equivalents. This is worth factoring into your product listings — a clear size guide and an honest fit note in the description will reduce sizing-related returns and complaints. For stores primarily serving European customers through platforms like Etsy or WooCommerce, B&C sizing will feel familiar and predictable. US-focused stores may want to add a sizing comparison chart to manage expectations upfront.

Gooten routes each order through the production facility best suited to the buyer’s location. For European-branded products, this often means production closer to European customers, which can result in faster delivery times compared to a US-based POD supplier. The routing happens automatically — you don’t configure it manually. For a Shopify or WooCommerce store serving international customers, this kind of geographic routing is a practical advantage that affects delivery speed and shipping costs without adding any operational complexity on your end.

A unisex tee can work for both men and women, but it rarely satisfies either group fully. Women in particular tend to notice fit more acutely, and a unisex tee that runs wide or boxy can lead to returns or negative reviews from female buyers. Having a dedicated women’s cut like the B&C TW04T in your catalog lets you speak directly to that segment in your listings, use gender-specific product photography, and price accordingly. Stores that add a women’s-fit option alongside a unisex version typically see broader appeal without needing to build an entirely separate product line.

Both B&C models use DTG (direct-to-garment) printing. DTG works by spraying ink directly into the fabric fibers, which produces soft, breathable prints that don’t crack or peel the way screen-printed transfers can. The main practical limitation is color accuracy on dark fabrics: a white underbase is applied first, which adds slight texture to the print area. For best results, designs with clean edges and strong contrast tend to perform better than very fine details at small sizes. On lighter colors like White or Natural, the process is more straightforward and usually produces the sharpest output.

It depends on your positioning. TikTok Shop works well for products with strong visual appeal and an identifiable story — a well-made European-cut tee with a compelling design can perform there, especially if your content focuses on the quality and fit rather than just the graphic. The platform skews toward impulse purchases, so listings need to communicate value quickly. Pairing a TikTok Shop presence with a Shopify storefront gives you both discovery-driven traffic from TikTok and a home base where repeat buyers can shop your full catalog. Gooten’s integration supports all three platforms, so managing orders across channels stays centralized.