Print on Demand for brands ready to scale.

Print on Demand (sometimes known as PoD) is a fulfillment process where a product is only manufactured when a customer orders it, relieving merchants from the burden of inventory management and expensive equipment costs.

Before getting into the nitty-gritty of launching a PoD business, we recommend choosing a niche target audience so that you can stand out and be successful. In any business, online or not, if you try to sell to everybody, you end up selling to nobody. 

Once you’ve found your niche and have selected products that customers would be interested in purchasing, the rest is easy! Simply choose an eCommerce platform to sell on—such as BigCommerce, Shopify, Etsy, or WooCommerce—add your designs to those products, and then connect to a PoD provider like Gooten to fulfill your orders! For other common mistakes to avoid when starting a PoD business, check out this blog post. 

We connect with popular eCommerce platforms and marketplaces like BigCommerce, Shopify, Etsy, and WooCommerce. We can also support customized, out-of-the-box direct integrations with online businesses, homegrown tools & platforms, and a myriad of unique use cases like bringing commerce to an online game.

The products that are marked as available “Worldwide’ in our Product Catalog can be shipped almost anywhere in the world with a few exceptions—here is a list of countries we cannot ship to.

Gooten is free to use—there are no upfront or hidden fees! You are only charged when a customer purchases a product from you.

Print-on-demand (POD) is versatile and well-suited for various store types, including:

1. Niche Stores: Tailor your offerings to specific niches like pets, hobbies, veteran causes, wedding planning or other interests effectively providing customized products to your audience.

2. Branded Merchandise Stores: Businesses, influencers, and content creators can strengthen their audience connection by using POD to create and sell branded merchandise.

3. Apparel and Fashion Stores: Tap into the popularity of POD in the fashion industry, offering custom-designed clothing items such as T-shirts, hoodies, and accessories.

4. Gift Shops: Leverage POD for unique and personalized gifts, providing a diverse range of customizable items for special occasions.

5. Art and Design Stores: Showcase artist and designer creations on various products like prints, mugs, and phone cases using print on demand.

6. Event Merchandise Shops: Organizers of events like concerts, conferences, or festivals can use POD to create and sell exclusive event merchandise.

7. Dropshipping Stores: Entrepreneurs in dropshipping can diversify their inventory with customized products through print on demand, eliminating the need for upfront stock investment.

8. Online Marketplaces: POD is effective on online platforms aggregating products from different sellers, offering customers a wide array of customized options.

When implementing a print-on-demand strategy, research your target audience, understand niche trends, and ensure product quality aligns with brand and customer preferences. Optimize for SEO by incorporating relevant keywords for each store type and product category.