There are plenty of ways to market your print on demand business, and to drive traffic to your online shop. No matter what your strategy is, you’re eventually going to need to get serious about social media. And generally speaking, that means combining paid activity with organic reach.
To generate social media activity organically, it’s important to stay on top of all the current trends. In this post, we’ll share 10 of the most relevant trends for 2022. Experiment with some of these, and see how they affect business for your print on demand brand.
Try These 10 Social Media Trends for Your Print on Demand Business
1) Using memes.
You may object to this one; after all, memes are nothing new, so how can they qualify as a trend? Well, statistics show that meme usage actually keeps rising, and is expected to trend upward throughout 2022. Being conversant in all the current memes is critical for any social media-savvy merchant.
2) Short-form videos.
Short-form videos have come to dominate the search engine results page (SERP) as well as social media feeds. (Think TikTok, Instagram Reels, YouTube Shorts, and beyond.) Consider creating minute-long videos to show off your products or to flaunt your brand’s personality.
3) Niche platforms.
Think you can attain social media success just sticking to the giants, like Facebook and Twitter? Don’t be so sure. The fastest-growing platforms are more niche ones, like Reddit and TikTok. Now’s a great time to get active on those channels, if you haven’t already.
Stories have become a significant part of the Instagram experience; for many users, Stories matter more than static Instagram content. And, Stories are becoming more vital to Facebook, as well. Consider using Stories to inject your print on demand brand with some spontaneity and personality.
5) Social commerce.
For print on demand businesses, this one is obviously a big deal. Statistics have shown that three out of 10 businesses sell their products directly via social media, and that number is only going to climb for the remainder of 2022. For print on demand companies, this is an opportunity not to be missed.
6) Focus on authenticity.
Social media users don’t like to feel like they’re being “sold” to by smarmy, corporate entities. Instead, they like the feeling of authentic connection. How can your brand cultivate this feeling of authenticity in its content?
7) Social media as a platform for discovery.
More and more consumers are turning to social media to browse, to shop, and to discover new products or brands that might meet their needs. As such, print on demand companies should definitely be brainstorming ways to highlight their catalogs via social media channels.
8) Messaging apps.
Messaging apps are closely related to social media platforms, and are seeing a massive rise in popularity. For print on demand merchants, messaging apps may be a valuable place to connect with buyers and to provide one-on-one customer service.
9) Social media customer service.
More generally, there is a growing expectation that companies monitor their social media accounts, answer consumer questions, and provide customer service in a timely manner. This can be a powerful way to enhance your brand’s reputation and to improve the customer experience.
10) The necessity of paid ads.
While it’s still incredibly important to seek organic reach and social media connection, it’s also pretty difficult to make inroads without spending some money on paid promotion. Be sure your social media activity is bolstered by some paid content.
Forecasting Trends for Your Print on Demand Business
Social media trends are always changing, but the ones we’ve listed here seem like locks for the remainder of 2022. As you seek to give your print on demand business a competitive edge, these are the trends you’ll want to experiment with.
We’d love to tell you more about different ways to propel your print on demand business to greater viability and success. As you look for the best print on demand partner, keep Gooten in mind. And if you have any specific questions, don’t hesitate to reach out. We’re always here to discuss the best strategies for print on demand success.