For print on demand sellers, holidays are invaluable opportunities. That’s because most holidays come with some component of gift-giving and print on demand sellers provide some of the most convenient and affordable options for custom gifts. Certainly, the time between Halloween and Christmas can be lucrative for print on demand, as can Valentine’s Day. But if these are the only ecommerce holidays you commemorate, you’re really limiting your potential.
In springtime alone, there are several notable holidays that every print on demand seller should be aware of… because, quite simply, they are holidays that customers really care about. In this post we’ll highlight three of the biggest ones: Easter, Mother’s Day, and Memorial Day.
Spring Ecommerce Holidays That Matter
Easter is a day when countless people, including Christians and non, celebrate the possibilities of redemption and renewal. The celebration of Easter has become a hallmark of American culture; in fact, survey data from 2022 shows that four out of five Americans celebrate Easter in some form or fashion. And among those who celebrate, a vast majority commemorate the day with the giving and receiving of small gifts.
Naturally, this provides an invaluable opportunity for print on demand sellers. Custom gifts for the Easter season may include throw pillow, canvas wraps, and wall hangings. The important thing is to ensure that your print on demand store is stocked with seasonally appropriate prints and patterns, including bright and “springy” colors, images of newness and renewal, and more.
Depending on the niche you’re selling to, you may wish to include some options that have explicitly Christian connotations or focus on more “popular” conceptions of Easter (think eggs and bunnies). More abstract options can also work well, just so long as they conjure feelings of springtime, resurrection, etc.
2) Mother’s Day
Mother’s Day should really be toward the top of any list of ecommerce holidays, as it’s one of the single biggest days of the year for buying and selling custom gifts. Consider that more than four out of five Americans celebrate Mother’s Day in some form or fashion. For the floral industry, Mother’s Day is the third most lucrative day of the year. These factors and figures indicate just how much interest there is in celebrating Mother’s Day through acts of generosity, which has some obvious potential for print on demand sellers.
So what kinds of products should you offer for Mother’s Day shoppers? Again, blankets and throw pillows tend to work well, as do canvas wraps, totes, and more. As for design ideas, there’s plenty of room for imagination. Depending on your audience, you may want to focus on sentiment, or else opt for something silly.
3) Memorial Day
While Memorial Day is not always thought of as a big gift-giving holiday, it can certainly be an occasion for reflection, remembrance, and nostalgia. All of these things make Memorial Day a great opportunity to provide custom gift options for your print on demand buyers.
Patriotic options can sometimes work well, but more broadly, focus on items that buyers could use to lovingly commemorate a relative who served and sacrificed. Also keep in mind that Memorial Day is the unofficial kickoff to summer, so it can also be a good time to highlight baseball tees and other warm weather favorites.
Making the Most of Spring Holidays with Gooten
To make sure these ecommerce holidays are as profitable as possible for your print on demand store, remember to follow these tips:
- Bring some new products into your shop, providing regular buyers with fresh incentive to select custom gifts.
- Remember to plan promos and specials to help you stand out from other print on demand sellers.
- Start spreading the word early! Your customers won’t want to wait until the last minute for Easter basket items, Mother’s Day gifts, etc.
- Make sure you have the right print on demand partner. Gooten is offering free samples through the end of March, so now’s an ideal time to try us out!
Do you have any additional questions about capitalizing on these important eCommerce holidays? We’re here to help. Reach out to the team at Gooten any time you’d like to discuss a print on demand partnership.