Those of us who work in the print on demand space have just come through the craziness of Black Friday and Cyber Monday. For many of us, this means that our creative juices are running pretty low. And yet, we still have a couple more weeks remaining in the peak shopping season, which means plenty of opportunity to boost sales through effective and engaging marketing.
Today, we’ll offer a hand to our print on demand e-commerce partners: A few examples of last-minute emails that can draw more customers into your sales funnel, and potentially pad out
1) Customer Appreciation emails.
Black Friday and Cyber Monday are two of the biggest days of the year for print on demand manufacturers. Now that they’re behind us, you’re free to create some of your own special days to promote products and to offer seasonal savings.
For instance, why not pick a day at random to show a little appreciation for your customers? Use your email marketing list to let everyone know about the one-day-only flash sale, creating a sense of urgency for customers looking for some last-minute holiday savings.
2) Gift-giving emails.
When you send marketing emails, it’s usually because you’re asking people to buy a product from your print on demand store. Why not flip the script by sending an email where you actually give something away?
This might be a discount code, or a small freebie you throw in with larger orders. The important thing is to frame it as an act of seasonal generosity. Tell your customers that you’re caught up in the spirit of Christmas and just want to give them a little something to spark joy.
3) Welcome emails.
Did you bring any new customers into the fold with your BFCM sales? If so, it’s not too late to officially welcome them. Send out emails to new customers and subscribers, simply thanking them for entrusting your print on demand company with their holiday shopping needs.
Welcome emails are always a smart idea, but they can be especially valuable during the holidays. Why? During the holiday season, email open rates tend to be especially high. Print on demand manufacturers and retailers should take advantage.
4) Holiday to-do lists.
Here’s a fun way to grab attention: Send your email subscribers a quick seasonal to-do list, complete with some subtle references to your products. For example, if you sell print on demand clothing, your to-do list might look something like this:
- Buy plane tickets home (like, now)
- Get a comfy sweatshirt to wear during holiday travels [include link to your store’s sweatshirt products]
- Plan a contribution to Christmas Dinner (preferably not takeout)
- Come to terms with inevitable holiday weight gain
- Grab a warm winter hat for caroling or ice skating [include a link to your store’s beanies or hats]
You get the idea. A seasonal to-do list can be a fun, engaging, and not-too-heavy-handed way to showcase some print on demand wares.
5) Emails packed with recipes.
Can’t summon the creative stamina for any kind of extended copywriting work? Why not just raid an old family recipe book?
This time of year, a lot of consumers get interested in home cooking, especially when it comes to festive treats or seasonal dishes. Help them out by sharing some favorite recipes from your team members. And if you find a way to work in some subtle product placement (say, to print on demand mugs or dishware), all the better.
6) Year-in-review emails
‘Tis the season for reflection. Send out a marketing email that looks back over some of your favorite milestones from the previous years. This might mean rounding up some favorite new product offerings, recapping some popular blog posts, or simply shouting-out some benchmarks in the life of your business.
Make sure you use your year-in-review as an opportunity to thank your customers for their business. And once again, don’t hesitate to work in some subtle product placement here and there, though that doesn’t need to be the primary focus of your email.
7) Exclusive offers
Everyone likes to feel like they are part of something special. The desire for exclusivity is powerful, and can be especially potent in the context of an email marketing list. This holiday season, remind your email subscribers that you’re providing them with unique offers, not available to the general public. Send out an email offering a discount or promo and make it clear that it’s for email subscribers only.
Questions? Contact Gooten's Print on Demand Manufacturing Experts
The holiday season is in full swing, and many of us are feeling particularly drained. And yet, there is still so much opportunity for print on demand businesses everywhere. We hope these last-minute email ideas are helpful. And if you have any questions, contact our team today!
