Over the past decade, no fashion trend has proven as popular or successful as athleisure wear.
As you can probably deduce, athleisure refers to clothing equally suited to a variety of applications: It’s suitable to wear to the gym for a yoga or Pilates session but works just as well for casual lunch dates or simply for running errands.
To say that athleisure is a big market is understating it. Statistics show that, in 2019, athleisure generated almost $181 billion in the U.S. alone. By 2025, the annual revenue from athleisure apparel is expected to top $208 billion.
This is a trend that clothing sellers cannot ignore. So, if you own a print on demand store, we’d highly recommend adding some of this custom fitness apparel to your catalog.
What Does Athleisure Include?
So when we talk about the best custom fitness apparel, exactly what kinds of items do we have in mind?
The athleisure category encompasses more than just yoga pants and tops. It can also include shorts, sweatpants, sneakers, tights, tank tops, and more. This category can encompass anything that allows free movement and has a “sporty” look.
Why is Athleisure So Popular?
It’s worth pausing to consider why this clothing style is so popular.
Several factors contribute to this:
- Because athleisure wear can serve multiple purposes, it’s perceived as a more valuable investment.
- Many consumers now live “hybrid” lifestyles, working from home but ducking out for lunch or a session at the gym. Multi-purpose apparel is ideally suited for this.
- Technology has improved considerably, ensuring athleisure materials that are breathable, durable, and waterproof. In other words, the quality of clothing has increased significantly.
The bottom line? Consumers love this clothing for more reasons than one. If you haven’t incorporated custom athleisure products in your print on demand store, there’s no time like now.
Choosing the Best Custom Fitness Apparel
Here at Gooten, we’re pleased to provide a range of athleisure options for our print on demand partners. Consider some of our top picks for print on demand fitness apparel.
- Lane Seven Crewneck. Made of super-soft fleece, this sweatshirt is not only comfortable but made to offer durability that will last for years. There are plenty of fun ways to customize it, too, adding names, quotes, or fun designs.
- Next Level Crop Top. This casual crop top features a trendy silhouette that will elevate any look. It’s a great canvas for any original design or illustration, and is also a great pick for any store looking to focus on ethically sourced, environmentally responsible apparel.
- Bellas + Canvas Muscle Tank. A traditional muscle shirt, now available in a flattering, feminine silhouette. The elongated armholes and curved bottom hem make it ideal for layering. And, it’s available in a range of colors, making it a versatile addition to any print on demand shop.
- Leggings are among the most popular print on demand fitness apparel products, and Gooten is pleased to offer options in both brushed and glossy textures. Both are well-suited for working out or even for hanging out around the house.
- All Over Print Hoodies. These hoodies are an excellent platform for featuring a unique or original design. Each one boasts a classic fit, a hood with a drawstring, and a large kangaroo pocket.
- Dad Caps. Any athleisure ensemble can be topped with a good dad cap! These hats are ideal for embroidery, making them excellent choices for any custom fitness apparel collection.
Shop both new and classic products
Ramp Up Your Custom Fitness Options with Gooten
Simply put, the popularity of custom fitness apparel represents a huge opportunity for any print on demand seller. If your store isn’t already offering products like these, we invite you to explore the Gooten catalog today.
We’d also be happy to answer any questions you might have about incorporating athleisure items into your inventory, or to address broader questions about print on demand fulfillment. Gooten is a trusted partner to print on demand sellers across the world, and we’re always happy to discuss ways to grow your eCommerce business. Contact us whenever you’re ready to chat.