Prep Your E-Commerce Store for a Successful Father’s Day

by Gooten Editorial Team on May 28, 2024

Father’s Day will be here before you know it— June 16, 2024, to be exact. This special day presents a unique opportunity to express thanks for the dads, granddads, and father figures in our lives. And for e-commerce sellers, it also presents a great chance to boost sales with highly-personalized gifts.

Father’s Day, next to Mother’s day is one of the year’s biggest days for gift-giving and seasonally one of the most important times of year for ecommerce retailers. Studies show that an overwhelming percentage of Americans plan to buy gifts for Father’s Day, but of course, not everyone wants the same ol’ boring necktie or hardware store gift cards.

That’s where e-commerce stores have an incredible opening, specifically a chance to present customers with unique gifts from well-regarded brands, all of which can be customized to perfection.

To make the most of this Father’s Day season, the time to prep is now. Here’s how to do it, via the Gooten team.

Get Your Website Ready

First and foremost, consider a website refresh. Make sure your virtual storefront is ready to receive an influx of Father’s Day shoppers. Of particular note:

  • Add some seasonal verbiage or imagery to your homepage, signaling to visitors that you’re ready to be their one-stop-shop for Father’s Day gifts.
  • Make sure you provide clear messaging about shipping cut-offs, letting customers know when they need to finalize their purchases. (This creates a sense of urgency but also sets expectations on when products will ship and deliver.)
  • Use your homepage to highlight special collections or galleries of Father’s Day-specific gifts. (More on that in a moment.)
  • Verify that your site loads quickly and reads well across all browser and device types. The last thing you need is sluggish performance during a major e-commerce holiday.

Send Marketing Emails

It’s never too early to prompt your email subscribers to start thinking about their dads. Here’s what we recommend:

  • Use email not only to highlight Father’s Day gift ideas but, again, to alert your shoppers to shipping cut-offs.
  • Provide a chance for people to opt out of Father’s Day emails, specifically those for whom this day may be emotionally challenging.


Include language about celebrating father figures, reminding your visitors not to take the holiday too literally.

Highlight Gifts That Dads Will Love

One of the most important ways to prep for the holiday is to ensure your e-commerce store is well-stocked with gifts sure to be adored by dads everywhere. Here are a few seasonal best-sellers that we’re proud to offer in the Gooten catalog.

Father's Day Gifts

Custom Button-Up Polo Shirts

One standout choice that combines style, versatility, and comfort is Gooten’s Men’s Poly Buttoned Polo.

This premium garment is crafted with meticulous attention to detail, using a high-quality polyester fabric that ensures both durability and a sleek appearance.

The buttoned design of the polo allows for easy adjustability, making it suitable for various occasions, from casual outings to semi-formal events.

By offering this sophisticated and comfortable polo, you’ll provide your customers with an ideal Father’s Day gift option that will surely make their dads feel appreciated and stylish.

Custom Windbreaker Jackets

A lot of dads are heavily into the outdoors, whether that’s hiking, fishing, early morning jogs, or simply being in nature.

Windbreakers are perfect for the active and outdoorsy dad, offering a lightweight covering that’s well-suited for any kind of weather conditions.Soft to the touch, water-resistant, and versatile, this lightweight hooded windbreaker is both stylish and multifunctional.

It’s available with three distinct printing locations.

Custom Cotton Crew Neck Long Sleeve Tees

Enter Gooten’s Gildan 2400 Long-Sleeve Tee—a timeless and versatile choice that will make any dad feel special.

Crafted with the utmost care and using high-quality cotton, this long-sleeve tee offers a comfortable fit and exceptional durability.

Its classic design and wide range of color options (21) allow dads to express their individuality effortlessly.

Custom Heavy Blend Pullover & Full-Zip Hoodies

The Gildan 18500 hoodie boasts a classic pullover design, while the Gildan 18600 features a convenient zip-up front.

Both styles come in a trendy palette of colors, allowing dads to showcase their personal tastes.

Whether for dads who enjoy a weekend adventure or those who simply like to relax at home, these hoodies provide the ideal blend of fashion and functionality.

Custom Headwear

Father’s Day is the perfect occasion for your customers to refresh their fathers’ headwear collection, and Gooten has just what they need.

As an e-commerce merchant partner, you can offer a wide range of custom caps from our product catalog.

From the classic dad cap’s relaxed and casual look to the trendy snapbacks that add a touch of urban flair, Gooten’s headwear collection has what your store needs.

This Father’s Day, let Gooten’s customizable headwear be the perfect gift your customers’ dads will appreciate and proudly wear.

Custom Neckties

Okay, okay—we made a joke about ties.

But seriously: A custom necktie can be a lovely way of celebrating the old man.

This is especially true if pop regularly dresses formally for work, church, or social events. We’re happy to offer your store top-notch print on demand neckties from an industry expert that your customers will adore.

Custom All-Over Print Socks

AOP, or all-over print, is perfect for festive or celebratory socks. 

Our All-Over Print Socks are comfortable, extra soft, and stretchy, with reinforced heels and toes. 

Take a look at our catalog and consider adding this stylish item to your store for Father’s Day 2024.

Custom Folded and Flat Cards

Custom cards are an excellent option for customers to extend their love to an out-of-town dad or for packaging a thoughtful gift card.

At Gooten, we provide folded and flat cards with plenty of opportunities for customization.

This is a great addition to any print on demand store!

Custom Gamer Mousepads

Many dads like to unwind with online gaming.

For these dads, a gamer-specific mousepad, complete with a custom design, can be an epic gift.

We especially recommend these mousepads for print on demand stores targeting gamer or “geek” niches.

View our Gamer Mousepads in the Gooten catalog.

Custom Kensington Tritan™ Sport Bottles

Gooten’s Kensington Tritan™ Sport Bottle is made from durable Eastman Tritan plastic, a BPA-free material.

This custom 20oz bottle features a spill-resistant screw-on lid and includes a straw for easy sipping and a convenient carabiner hook.

This lightweight bottle is shatter, stain, and odor resistant, making it the ideal companion for dads who like to stay hydrated on the go.

Offered in two distinct color options.

Custom Aprons

Gooten’s aprons are the ideal Father’s Day gift choice for dads who love to cook, bake, and create delicious masterpieces.

Crafted with sturdy poly twill, these aprons offer durability and protection for any culinary adventure.

With adjustable neck straps and spacious pockets, these aprons offer both comfort and convenience.

Prep Your Store for Father’s Day 2024

Father’s Day is a big shopping day, one of the peaks of the e-commerce calendar. Is your print on demand store ready for the shopping rush? Make sure you’ve got a good collection of dad-approved gifts from the Gooten catalog prepared to launch.

We’d be happy to chat with you if you have any questions about these products or partnering with Gooten for print on demand fulfillment. Reach out to our team today!