
Discover How a Handmade Sign Shop Became an Etsy Powerhouse [+Free Downloadable Copy]
At Gooten, nothing makes us happier than seeing our partners succeed. One of our favorite recent success stories involves Crown & Oak, a custom handcrafted sign business run by a man called Erik. Erik sought Gooten’s support to eliminate some of the tedious and time-consuming work that came from making all of his products on his own. By partnering with Gooten, he ultimately transformed Crown & Oak into an Etsy powerhouse.
How Crown & Oak Chose Gooten
A sharp businessman, Erik did his due diligence before choosing a print on demand partner, comparing some of the biggest names in the field before ultimately selecting Gooten.
What made him choose our company over the competition? Simply put, Gooten was the only print on demand fulfillment company that met all three of Erik’s criteria, including:
- Competitive pricing.
- True product variety, including various canvas size and color options.
- Exemplary customer support.
During his research phase, Erik went so far as to contact a major wall art manufacturer, where he discovered that, due to high monthly order requirements, the company simply couldn’t help his smaller business. Only Gooten was able to offer Erik the flexibility and affordability he needed to help Crown & Oak thrive.
“Gooten [is] perfect for price, support, integration, and quality control,” Erik says now. “It was a win-win solution!”
“Gooten [is] perfect for price, support, integration, and quality control. It was a win-win solution!”
How Gooten Helped
Erik integrated his Etsy store, and Gooten’s support team was right there by his side. In fact, thanks to our guidance through the onboarding process, Erik was able to get Crown & Oak up and running within just a few weeks.
Immediately Erik discovered that Gooten’s order management system and automated fulfillment process took backend logistics off his plate, thus freeing him to devote his time to developing his brand and testing new sign ideas. In short, Erik was able to focus on the things he cared about most. “Gooten allows us more time to be business owners rather than product manufacturers,” Erik explains.
Crown & Oak immediately started doing big business on Etsy, thanks to the incredible network of manufacturers that Gooten provides. Specifically, Erik came to depend on Gooten’s core services, including:
- A high level of product accuracy and quality.
- Fast turnaround times.
- Dedicated partnership management.
- Product personalization workflows.
- Risk-free product testing.
Through these services, Crown & Oak became a genuine Etsy success. Consider these results:
- Crown & Oak currently holds the coveted “Star Seller” badge on Etsy.
- 10 months after launching, Crown & Oak is on track to become a six-figure business by end-of-year.
- Crown & Oak has seen incredible gains in their conversion rates, order turnaround times, and customer satisfaction levels.
This is just a quick synopsis of our work with Crown & Oak. To get more details, take a moment to download our free case study!
A Gooten Partner Success Story
Having the Right Print on Demand Partner Matters
Crown & Oak always had a great product, including incredible custom designs from Erik himself. But it was only through partnership with Gooten that Crown & Oak became a major player. The implication is simple: For online sellers, finding the right print on demand partner matters.
That’s because working with a partner like Gooten provides access to a global network of high-quality manufacturers, an expansive product inventory, and plenty of back-end logistics support. The print on demand model also makes it possible to test new design ideas without any risk, and to avoid the heavy costs that come from maintaining a big inventory.