Holiday Breakout: Dial In Your Social Campaigns for Maximum Revenue

by Gooten Editorial Team on Oct. 20, 2020

Follow along as Alex Kyle, Director of Paid Social & Special Projects at Hawke Media, delves into mission-critical knowledge for building successful social media advertising campaigns for Black Friday, Cyber Monday, and through the holiday season.

Watch the full the video below!

Key Takeaways

1. Use Facebook primarily for acquisition and to move customers further up the funnel.

2. Instagram Shopping allows customers to direct purchase products from tagged posts or story mentions.

3. For non-acquisition activities, use channels like chatbots, email, influencer, and programmatic display advertising.