Holiday Marketing Guide: How to Prepare for the 2024 Holiday Season
1. Why Seasonal Campaigns Matter in 2024
A large share of many businesses’ yearly revenue comes from holiday sales. In 2023, U.S. holiday sales reached $964.4 billion, and this growth trend is expected to continue into 2024. With Gooten’s print-on-demand services, you can easily scale your product offerings without the risk of overstocking inventory, giving you the flexibility to capture more sales.
Factors Driving Growth
- Economic Recovery: Consumers are ready to spend on both gifts & experiences, especially personalized ones, which are ideal for companies leveraging Gooten’s custom products catalog.
- Various Shopping Events: Black Friday and Cyber Monday offer multiple opportunities to promote your unique, custom items and meet the growing demand for personalized gifts.
2. Key Holidays to Focus on for Maximum Revenue
To boost your sales this season, prioritize important shopping days, each of which offers unique opportunities to showcase your print-on-demand products from Gooten.
Black Friday and Cyber Monday
These two events mark the start of the festive retail period. With Gooten, you can rapidly create custom, limited-edition designs for these high-traffic days without worrying about pre-buying inventory.
- Black Friday focuses on early deals, especially for popular products like custom apparel and home goods. Check out Gooten’s apparel catalog for inspiration.
- Cyber Monday is all about online deals, making it the perfect time to promote custom, print-on-demand gifts like holiday mugs and personalized blankets.
Christmas Day
By Christmas, many shoppers are looking for last-minute gift solutions. Gooten’s flexible fulfillment options allow you to offer personalized products right up until the holiday rush. Make sure your store emphasizes products that can be personalized and shipped quickly, like those in our home & lifestyle category.
New Year's Eve
Extend your promotions into the New Year to capture the late shoppers still looking for great deals. With Gooten’s on-demand production, you can continue offering fresh designs without holding inventory, ensuring you’re always prepared for post-holiday demand.
3. How to Plan a Holiday Marketing Push
A successful promotional strategy is essential for achieving holiday success, especially when showcasing personalized, made-to-order products.
Set Well-Defined Goals and Plans
Gooten’s POD model lets you scale effortlessly, so set clear, measurable goals, be it driving sales, broadening your product range, or raising brand recognition.
Recognize Your Core Customer Group
Divide your audience according to past purchases of personalized items, and leverage Gooten’s custom product options to personalize your offerings.
Select the Optimal Marketing Platforms
With Gooten’s flexibility, you have the ability to promptly design and promote new products across multiple channels, such as email, social media, and paid advertising, all customized to fit your audience’s preferences.
Develop a Festive Content Schedule
Outline content for major holidays, launching custom designs with Gooten’s apparel and home goods to boost traffic and revenue.
