Business Strategy

How To Do Print on Demand the Right Way

by Gooten Editorial Team on Mar. 02, 2021


While Gooten has been in the print on demand business for the past decade, the use of it in online stores took off tremendously in 2020. Gooten’s CMO, Mark Kapczynski, along with a panel of industry experts, talked about this major shift and offered tips on how to do it the right way.

Want to learn how to set your print on demand business up for success? Check out the full video below!

Key Takeaways:

1. Print on Demand is here to stay.

More and more brands are starting to realize the power of the on-demand model—from quickly testing new designs, streamlining business operations, and the ability to reduce inventory risk. If you haven’t jumped on the print on demand bandwagon, now is the time to do so. The custom t-shirt market alone, which only represents a portion of the print on demand industry, is expected to reach $10 billion by 2025 (CredenceResearch). What's more, the eCommerce industry as a whole has no signs of slowing down, with global retail eCommerce sales totaling $4.2 trillion in 2020, according to eMarketer.

2. Understanding your audience is the key to success.

In any business, online or not, if you try to sell to everybody you end up selling to nobody. Especially in the extremely competitive world of print on demand, it is important to find your niche target audience in order to stand out and be successful. If your store is already up and running, a great way to hone in on a niche market is to survey your current consumers. This research can help you find in-depth information and discover any commonalities amongst your consumers which can help you narrow your niche even further.

3. Set proper expectations with your customers.

In an Amazon Prime world where products are shipped in 2 days--and sometimes, the very same day--many consumers expect to receive their products quickly. That’s why it’s important to properly set production and shipping time frames during the checkout process so your customers know when their products will be delivered. While shipping delays are inevitable, if customers know of these delays ahead of time it will help minimize any frustrations they may have.

Note: this panel discussion was originally featured in The S&S Virtual Experience.