You’ve probably heard of ChatGPT, the new AI application that has taken the tech world by storm. Equal parts search engine and content generator, ChatGPT has already proven to be a gamechanger in the fields of marketing, academia, coding, even research. It’s only been around for a few months but already feels like a technological landmark… and a lightning rod for controversy.
Given the impact of this technology, it stands to reason that there would be major implications for print on demand sellers. We’re not going to get into every single facet of ChatGPT, but we do want to offer a general overview of AI marketing, along with some ecommerce tips specific to this new technology.
What is ChatGPT?
If you’re not totally familiar with ChatGPT, here’s a quick synopsis. This tool, currently a free, browser-based application, uses AI and machine learning to generate predictive text, which basically just means that it can provide you with written content that feels pretty close to human. You can ask ChatGPT to provide you with content based on any type of prompt or topic, and you can input whatever sorts of parameters you want.
The content you’ll get is not guaranteed to be accurate, and at times the verbiage can seem a little stiff or stilted. Still, if you need content in a hurry and want something that more-or-less approximates the cadence of a human writer, ChatGPT is one of the best tools you’ll find.
Using ChatGPT for Print on Demand Marketing
As far as AI marketing, there are a number of ways in which ChatGPT can be useful. Here are some suggestions.
Create Short Pieces of Web Copy
The content created by ChatGPT is not good enough (and it’s often not accurate enough) to replace human creativity or real-life copywriters altogether. With that said, it can certainly be an efficient way to generate micro-copy, including subject lines for your email marketing messages. In fact, ChatGPT can provide you with an entire batch of headings, allowing you to pick and choose the good ones for some A/B testing.
Successful content marketing and SEO both depend on a good set of keywords, allowing you to closely align your content with consumer intent. ChatGPT makes keyword research a breeze. No matter what you’re selling or what type of content you’re trying to create, AI can produce a comprehensive set of search terms, including some creative angles you’ve probably not considered.
And what about things like blog posts, or scripts for your video ads? Again, the content produced by ChatGPT is too rough to pass off as your final copy, but there are plenty of ways you can use the tool to get your creative juices flowing. Consider using ChatGPT to brainstorm blog topics or even to produce entire outlines.
Draft Ad Copy
Along the same lines, AI tools like ChatGPT may be really helpful for creating written copy for your paid ads. You’ll want to fine-tune the copy before you publish it, but paid ads represent one of those small-scale content formats where AI is actually quite useful and timesaving.
Understanding the Limits of AI Marketing
There’s much that can be said about the promise and possibility of ChatGPT, and of AI marketing in general. Even so, it’s important to acknowledge the limitations of this technology. Again, the content produced by ChatGPT is really just predictive text, meaning there’s no guarantee of its accuracy. (It’s no more or less reliable than data you’d find in a Google search.) Also, the quality of the content produced by ChatGPT is generally low enough that the search algorithms might penalize you if you publish it untouched and unedited.
By understanding these limits, however, print on demand sellers can definitely find plenty of ways to save time and hassle by using ChatGPT. And the technology can be a lifesaver when you’re simply stuck for new ideas.
At Gooten, we love finding new innovations to help our print on demand partners. If you have any questions about ChatGPT or about other aspects of running an eCommerce store, don’t hesitate to contact our team at your next convenience.