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One Surprising Decision That Can Help You Double Your Sales This Holiday Season

by Gooten Editorial Team on Oct. 6, 2022

The holiday shopping season can be make-or-break for ecommerce sellers, many of whom depend on year-end sales for a significant chunk of their annual revenues. Print on demand merchants are by no means exempt from this. The end-of-the-year shopping rush can be an enormous boon to anyone selling print on demand apparel, custom prints, and the like.

Naturally, then, it’s important to take whatever steps are possible to help juice sales, and to be certain that Q4 revenues don’t disappoint. There are certainly plenty of important ways to position your print on demand ecommerce store for seasonal success, whether that’s through new product launches, strategic marketing efforts, a robust website overhaul, or something else.

Based on conversations with some of our print on demand power sellers, though, we think there’s one decision that can be especially impactful as you seek an encouraging year-end sales boom… and that decision may be a little bit surprising.

One Noteworthy Way to Boost Print on Demand Sales for Holiday 2022

At Gooten, we’ve observed our power sellers who have gone through a few holiday shopping seasons and exceeded their sales goals. And in our experience, they tend to have one important thing in common: They all make the decision to hire seasonal support staff to help them navigate the hustle and bustle of the busy season.

Yes, hiring part-time employees obviously requires you to spend some money, which means it will eat into your revenues a bit. Then again, hiring support staff can also result in a much smoother customer experience, and in less hassle for you, the print on demand business owner. This can free you to focus more of your time and attention on things like marketing your store, or developing exciting new designs.

The bottom line: Hiring seasonal support staff can help you bring in more customers and more revenues, making it an investment with potentially strong ROI.

How to Use Seasonal Support Staff

One question you might have: Assuming I do bring on some seasonal employees, how can I put them to work to ensure a positive holiday 2022?

There are a number of ways in which our power sellers put their seasonal associates to work. Some of the most common ways include:

  • Customer support. Hiring seasonal staff to provide customer support can be a great use of your resources. During the busy holiday shopping season, you’ll have lots of customers who have concerns about things like shipping times and return policies. Having folks who can quickly answer those questions allows you to offer an improved customer experience, and ultimately to get a leg up on your competition.
  • Design assistance. Need some artists to help you develop some new or festive designs for holiday 2022? Hiring some freelance artists for the end-of-year rush can help you generate some inspiring new ideas.
  • Administration. Simple administrative tasks, including interfacing with your printing and shipping partners, can also be doled out to your seasonal support staff, giving you more time to focus on other things.

 

These are just a few of the ways in which you can generate a real return on your investment in seasonal employees or freelancers.

One Noteworthy Way to Boost Print on Demand Sales for Holiday 2022

The bottom line: For those who sell print on demand apparel and custom prints, Q4 can be make or break. You’ll almost certainly see an influx in orders. The question is, will you be able to capitalize on those additional orders, making the most of the holiday rush? It may come down to whether or not you have the right partners to assist you.

That’s why we recommend hiring seasonal support staff, but it’s also why we recommend working with the best printing, shipping, and order fulfillment partner. At Gooten, we’re proud to fill that role, and to work with print on demand power sellers from across the world.

We’d love to tell you more about how we can provide you with support for a lucrative holiday 2022. To find out more about our services to print on demand power sellers, reach out to our team at your next opportunity.