For print on demand companies, holidays tend to be a pretty big deal, creating a golden opportunity to sell customized products, gifts, and apparel. We’ve just come through the make-or-break Christmas shopping season, but soon, print on demand sellers will encounter another important opportunity: Valentine’s Day.
Why Valentine’s Day is Essential for Print on Demand Sellers
According to data compiled by The Balance, Valentine’s Day is the fifth biggest consumer spending event of the year, eclipsed only by the winter holidays and Mother’s Day. In 2022, consumers spend an estimated $23.9 billion for Valentine’s gifts, meals, and experiences. About half of all U.S. adults celebrate the day, and most of those celebrants purchase gifts in some form or fashion.
This presents print on demand sellers with some incredible revenue opportunities, as personalized gifts for Valentine’s Day are always highly sought-after. But to exploit these opportunities, print on demand sellers need more than just custom products. They also need winning strategies.
Valentine’s Strategies for Print on Demand Sellers
Focus on Your Niche
Have you had great success zeroing in on a particular audience… for example, birders? Vegans? Gamers? Book lovers? Whatever your niche happens to be, there’s no reason why you can’t continue to target the same audience, incorporating hearts, Valentine’s colors, and messages about love into your normal campaigns. In other words, you don’t have to settle for generic holiday designs; making a gamer- or birder-themed Valentine’s campaign can help you stand out.
Widen Your Focus
Conversely, you may wish to try casting a broader net, at least geographically. Valentine’s Day is celebrated widely, and in fact, some cultures have celebrated it far longer than the United States has. You may want to invest a few dollars into reaching audiences beyond U.S. shores, potentially capturing a previously untapped audience.
Remember Adjacent Holidays
Valentine’s Day is a big deal, but it’s hardly a standalone holiday. Remember that the day before Valentine’s Day, February 13, is Galentine’s Day, which is set aside to celebrate platonic female friendship. And the day after, February 15, is Singles Awareness Day, a good opportunity to acknowledge those not currently coupled. These may both be good occasions to develop or promote custom merch.
Build a Seasonal Landing Page
We recommend creating a single page where your shoppers can go to see all of your Valentine’s products, as well as to claim any discounts, savings, or bundling opportunities. A well-designed and easy-to-use landing page can be a big help to those who are seeking custom products for Valentine’s Day.
Valentine’s Day is an excellent day to reflect on what it means to love other people… but there’s something to be said for self-love, too. Use the day to emphasize the importance of self-love and self-acceptance, perhaps even encouraging your shoppers to treat themselves with gifts or custom apparel.
What are the Best Custom Products for Valentine’s Day?
Of course, the most important way to prepare for Valentine’s Day is to ensure that your print on demand store is stocked with the most popular seasonal items. At Gooten, we recommend the following custom products for Valentine’s Day:
- Photo notepads
- Woven blankets
- Kiss cut stickers
- Flat and folded cards
- Accent mugs
These are all products we support here at Gooten, and they are easy to incorporate into any Valentine’s Day campaign. Don’t hesitate to reach out with questions about any of these product offerings.
Optimize Your Print on Demand Store for Valentine’s Day
For print on demand sellers, major consumer spending events are critical. Valentine’s Day is one of the most essential, and potentially one of the most lucrative. It’s all a matter of employing the right strategy, and providing the right balance of personalized gifts for V-Day.
Questions about how to make the most of this important day, or how to choose the right products for your seasonal inventory? The Gooten team is always available to furnish our insight. We’d love to tell you more about the benefits of partnering with our print on demand fulfillment team. Reach out to us at any time.