What to Look for in a Print on Demand Company

by Gooten Editorial Team on May 6, 2024

Whether you’re looking to sell original prints and designs, or simply add branded logos to your e-commerce merch, working with a print on demand vendor is essential. The right print on demand partner not only provides you with a catalog of customizable products, they also handle all the logistics of printing, distribution and more.

It’s crucial to know that not all print on demand vendors are created equal. In fact, print on demand companies vary quite a bit in terms of printing accuracy and quality; product access; delivery times; and overall customer satisfaction. Simply put, the partner you choose can have a huge impact on the long-term success of your business.

How to Find the Right Print on Demand Partner

The question is, how do you ensure you’re selecting the best print on demand partner? Here are a few things to look for as you seek the vendor who’s right for you.

Ized Henry
Ized HenryWoocommerce Partner
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In my opinion, Gooten provides a seamless and efficient platform for creating and selling custom products, offering high-quality printing (especially for wall arts niche which I'm currently trying to explore) and a user-friendly experience for we sellers. It was also easy to connect my woo-commerce store with my website. Until now I'm satisfied with it!!

A robust catalog

Each print on demand company offers a catalog of specific products that you can choose for inclusion in your online store. Each product can be customized in some way, whether with an art print, a simple design, or simply some type of branded logo.

The more variety you find in your print on demand partner’s catalog, the more options you’ll have for expanding your store. For example, most print on demand companies offer a number of apparel options, including staples like T-shirts and hoodies. But the real leaders in the field will also offer things like drinkware or home decor products. This catalog variety allows you to reach different customer demographics, or to encourage more repeat buys.

A varied catalog is key, but also be sure you seek a print on demand partner who can offer product exclusivity. For instance, here at Gooten, we offer well-known brands like Viking and CamelBak, which our competitors can’t match. The quality and name recognition that these brands offer can be essential for growing your print on demand store.

Global manufacturing, local production

You naturally want your print on demand company to reach customers across the world, offering quick turnaround times in marketplaces everywhere. To achieve these goals, you’ll need to find a print on demand company that combines global manufacturing with local production.


What does this mean, exactly? Basically, it means that whenever someone places an order from your store, your print on demand partner will be able to quickly route your order to source the manufacturing center that’s closest and most convenient to the customer.

By choosing a print on demand partner who offers both global manufacturing and local production, you can keep delivery times down, maintain a more rigorous standard of quality, and also minimize the expense associated with shipping. It represents a win for you and for your customers.
TheDynaSmiles.comShopify Partner
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When push came to shove, Gooten exceeded my expectations. They were able to handle my 800+ orders during this past holiday rush season with ease. I did not have any delays with product turnaround and the majority of my customers loved their ordered item. Also, their customer service reps are very helpful and they were able to solve any issues that came up.
CLH Designs
CLH DesignsShopify Partner
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I really appreciate the ease of their product creation platform. Very easy to use, almost intuitive. I look forward to a long association. Also, their customer service reps are very helpful and they were able to solve any issues that came up.

A great online reputation

One of the simplest ways to evaluate the quality of a print on demand company is to check online reviews. While reviews aren’t necessarily foolproof, they can be very revealing as to the quality of the company’s products and their customer service.

The four major review sites within the print on demand space are Shopify, Google, G2, and Trustpilot. The average score within the industry is about 2.7 out of 5. Here at Gooten, we are proud to have a score of 4.3, well above the industry average. That speaks volumes about the level of satisfaction we offer to our clients.

DigalindaShopify Partner
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Your customer service email has always been great. Although I think you still should have a phone number as an option to contact you. Also please carry table name place cards and paper tags! Also, their customer service reps are very helpful and they were able to solve any issues that came up.
Casket Girl
Casket GirlEtsy Partner
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Gooten has been a valuable tool as an independant artist! I appreciate how easy it is to create personalized products as well as how many products you can choose to customize! I look forward to continuing work with this company.

Choose Gooten as Your Print on Demand Partner

In more ways than one, Gooten is the industry leader, and the partner of choice within the print on demand space.


Consider just a few of the reasons to choose Gooten for your print on demand production and fulfillment needs:


  • Our catalog includes more than 396 products, including exclusive brands in the apparel, drinkware, and home decor niches.
  • We boast more than 700 five-star reviews, with an average score of 4.3.
  • We combine global manufacturing and local production, including 70 production locations across the world.
  • Our average production time is under two days, and our print accuracy rate is more than 99 percent.


We are proud to be the print on demand partner for thousands of businesses, and we’re always happy to share more about our distinctives. Contact the team at Gooten to talk more about how we can help your business achieve new heights.