What are the Most Trusted Platforms in the Print on Demand Industry?
At Gooten, one of the things we’re proudest of is our incredibly high level of customer satisfaction. It’s not just the people who buy Gooten-made products, either; our print on demand partners also speak glowingly of their experience working with us.
This isn’t just idle talk. We can offer numerical proof of our high standards of customer appreciation. Currently, Gooten enjoys an average score of 4.2 out of 5 across Trustpilot, G2, Google, and Shopify, the four platforms that are most influential in the print on demand space. That review is much higher than the industry average, which is closer to 3.0.
Reviewing the Review Sites
As you shop around for a print on demand partner of your own, it’s important to check the leading review sites, which can tell you a lot about the level of quality and service you can expect. As you assess these reviews, though, it’s important to be aware of some of the distinctions between the different aggregators. Here is a quick overview of the four review sites that loom largest in the print on demand world.
Review Sites
Trustpilot
Trustpilot is a platform that businesses can use to encourage their customers to provide them with feedback. Trustpilot reviews can be integrated with Google, and they can also be displayed on business websites as a way of generating trust and credibility. Some bullet points about Trustpilot:
- Trustpilot allows customers to rank businesses and brands on a five-star scale.
- Trustpilot also calculates a TrustScore for each company based on various factors, including the number of reviews, the recency of reviews, and the overall sentiment expressed in those reviews. This score provides additional insight into the trustworthiness of a business.
- While Trustpilot provides its services across various industries, it’s most commonly in e-commerce, tourism and travel, financial services, and home services.
G2
Another review platform that’s big in the print on demand space is G2, formerly known as G2 Crowd. Focused primarily on software and digital solutions, G2 not only allows customers to offer their feedback, but it also enables side-by-side comparisons of different services.
Some fast facts:
- G2 uses a five-star rating scale.
- G2 publishes Grid Reports, which are industry-specific reports that rank software products based on user reviews and other factors. These reports provide insights into the leading solutions in each category, helping users identify top performers and market trends.
- In addition to reviews from consumers, G2 also incorporates expert insights from thought leaders in various fields.
Needless to say, Google is the most influential online review site. Not only do customers tend to put a lot of stock in Google reviews, but these reviews are also highly visible, appearing directly on the Google Search Engine Results Page. Some notes about Google reviews:
- Google uses a five-star rating scale.
- While Google is essential for its influence and its SEO impact, it’s important to note that it’s the broadest of review platforms. It’s not as narrowly-focused on specific industries, like Trustpilot and G2 are. As such, it’s usually best to balance Google rankings with ratings from more niche review platforms.
Shopify
Shopify is one of the largest e-commerce platforms in the world with over 15% of total e-commerce share globally. We mention Shopify here because of their 3rd party app store of which many of the top print on demand providers have native apps. Gooten is proud to be a Shopify Plus certified app partner.
For Print on Demand Sellers, Reviews are a Big Deal
Anyone who sells e-commerce products knows just how impactful online reviews can be. Your customer feedback can truly be make-or-break, which is why it’s so critical to choose a print on demand partner who can help you maintain a high level of customer satisfaction. That’s where Gooten comes in. We’re proud to have an average review score that surpasses our competitors, making us one of the most trusted names in print on demand manufacturing and order fulfillment. We’d love to talk further about our high standards; reach out to Gooten at any time.