Join Gooten’s Chief Marketing Officer, Mark Kapczynski to learn how to build a strong brand that increases your value, distinguishes you from your competitors, and creates alignment across the team. Learn about the components that go into boosting your brand through the holidays and beyond.

Webinars

The Brand Blueprint

by Gooten Editorial Team on Oct. 8, 2020

Join Gooten’s Chief Marketing Officer, Mark Kapczynski to learn how to build a strong brand that increases your value, distinguishes you from your competitors, and creates alignment across the team.

Watch the full video below!

Key Takeaways

1. Your brand is not just your logo

It is made up of your core values, unique positioning, and customer perception.

Core values: what are the fundamental beliefs of your brand?

Unique position: what do you offer that separates you from your competitors?

Perception: how does your brand make your customers feel?

2. Why build your own brand

Establishing your brand identity:

  • Makes your appear bigger
  • Builds credibility
  • Makes your more memorable
  • Attracts customers!
3. Avoid these brand-building pitfalls
  • Veering away from your mission
  • Making assumptions about  your audience
  • Bombarding your customers 
  • Starting too late!