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The Complete 2023 Marketing Calendar for eCommerce Businesses

by Gooten Editorial Team on Dec. 13, 2022

It’s hard to believe 2022 is already coming to a close. As holiday sales begin to slow down and you take some must-needed R&R, 2023 will be just around the corner!

As you gear up for 2023 planning and preparations, it will be important to keep in mind key dates and times for consumer spending. With people increasingly more online, holidays like National Pet Day are becoming just as significant sales opportunities as Valentine’s Day or Mother’s Day.

That’s why we put together the following list of a key marketing and general holiday dates so you know when and how to engage your audience in 2023!

Q1

January

  • All month long – Dry January
  • January 1 – New Year’s Day
  • January 13 – National Sticker Day
  • January 15 – National Hat Day
  • January 16 – Martin Luther King Jr. Day
  • January 22 – Chinese New Year (Year of the Rabbit)
  • January 26 – Australia Day

 

February 

  • All month long – Black History Month
  • All month long – LGBT History Month
  • February 2 – Groundhog Day
  • February 5 – The Grammy Awards
  • February 9 – National Pizza Day
  • February 12 – Super Bowl 
  • February 13 – Galentine’s Day
  • February 14 – Valentine’s Day
  • February 15 – Singles Awareness Day
  • February 20 – Love Your Pet Day
  • February 20 – Presidents’ Day

 

March

  • March 8 – International Women’s Day
  • March 8 – Holiday Festival
  • March 12 – Oscars Night
  • March 14 – National Pi Day
  • March 17 – St. Patrick’s Day
  • March 19th – BAFTA Awards
  • March 19th – Mother’s Day (UK)
  • March 20 – First Day of Spring
  • March 22 – Ramadan Starts

Q2

April

  • April 1 – April Fool’s Day
  • April 10 – Siblings Day
  • April 7 – Good Friday
  • April 9 – Easter Sunday
  • April 11 – National Pet Day
  • April 14-23 – Coachella Music Festival
  • April 19 – Bicycle Day
  • April 21 – National Tea Day
  • April 22 – Earth Day
  • April 22 – Eid al-Fitr (End of Ramadan)
  • April 23 – World Book Day

 

May

  • All month long – Mental Health Awareness Month 
  • All month long – Asian American and Pacific Islander Heritage Month
  • May 1 – International Workers’ Day
  • May 4 – Star Wars Day
  • May 5 – Cinco de Mayo
  • May 5 – National Space Day
  • May 14 – Mother’s Day (North America + Asia)
  • May 17 – World Baking Day
  • May 25 – National Wine Day
  • May 29 – Memorial Day

 

June

  • All month long – Pride Month
  • June 8 – Best Friends Day
  • June 11 – International Children’s Day
  • June 18 – Father’s Day
  • June 19 – Juneteenth
  • June 21 – International Day of Yoga
  • June 21 – Beginning of Summer
  • June 21-25 – Glastonbury Festival
  • June 24 – Midsummer’s Day

Q3

July

  • July 1 – Canada Day
  • July 3 – Wimbledon Starts
  • July 4 – US Independence Day
  • July 7 – World Chocolate Day
  • July 14 – Bastille Day
  • July 16 – National Ice Cream Day
  • July 18 – Islamic New Year
  • July 30 – International Day of Friendship

 

August

  • All month long – Back to School season
  • August 4 – International Beer Day
  • August 8 – International Cat Day
  • August 9 – Book Lovers Day
  • August 17 – National Nonprofit Day
  • August 19 – World Photography Day
  • August 26 – International Dog Day
  • August 28 – Summer Bank Holiday (UK)

 

September

  • All month long – National Hispanic Heritage Month
  • September 3 – Father’s Day (Australia)
  • September 4 – Labor Day (US)
  • September 6 – Read a Book Day
  • September 10 – National Grandparents Day
  • September 11 – Patriot Day
  • September 16 – Oktoberfest begins
  • September 21 – International Day of Peace
  • September 23 – First Day of Fall

Q4

October

  • All month long – Black History Month (UK)
  • All month long – Breast Cancer Awareness Month
  • October 1 – International Coffee Day
  • October 1 – World Vegetarian Day
  • October 5 – World Teacher’s Day
  • October 9 – Canadian Thanksgiving Day
  • October 9 – Indigenous People’s Day
  • October 10 – World Mental Health Day
  • October 16 – Boss’s Day
  • October 31 – Halloween 

 

November

  • All month long – National Native American Heritage month
  • All month long – Movember (Men’s Health Awareness Month
  • November 1 – World Vegan Day
  • November 11 – Veterans Day (US)
  • November 11 – Remembrance Day (UK, Canada, Australia)
  • November 11 – Singles Day
  • November 12 – Diwali 
  • November 23 – Thanksgiving 
  • November 24 – Black Friday
  • November 25 – Small Business Saturday 
  • November 27 – Cyber Monday
  • November 28 – Giving Tuesday

 

December

  • December 4 – National Sock Day
  • December 7-15 – Hanukkah
  • December 10 – Green Monday
  • December 14 – National Free Shipping Day
  • December 15 – Christmas Sweater Day
  • December 22 – Winter Solstice
  • December 23 – Super Saturday
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day
  • December 26 – Jan 1 – Kwanzaa
  • December 29 – New Year’s Eve

Key Dates in 2023 to Market Your Print on Demand Store

We know this is a LONG list of dates! While this an exhaustive list, you don’t need to market and create campaigns for every holiday. Pick and choose which ones will be the most relevant to your customers in order to manage your time and energy while hitting your sales goals.

Now that you know all the key shopping and holiday dates, we put together a list of handy downloadable infographic that can help you plan your campaigns and promotions in 2023.

Ready to transition your print on demand fulfillment to Gooten in 2023? Get in touch with our team today!