Blog

Integrate your Gooten store with TikTok Shop

by Gooten Editorial Team on Jul. 15, 2024

About TikTok Shop

If you’re not familiar with TikTok Shop, allow us to provide a quick summary.

TikTok Shop is a feature within the TikTok app, allowing users to discover and purchase products directly from the online videos they are viewing. 

TikTok Shop is a prime example of the social commerce trend, enabling creators and businesses to showcase their products through short, compelling videos. Users can browse various items, explore trends, and make purchases without ever leaving the app. 

TikTok Shop takes advantage of the platform’s massive user base and high levels of engagement to drive sales and provide a unique shopping experience. 

Unlocking the Success of TikTok Shop

  • 70% of TikTok users discover new brands and products on TikTok.
    TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021)
  • 3 in 4 TikTok users are likely to buy something while using TikTok.
    TikTok Marketing Science Global Entertainment Study (US Results) conducted by Material, December 2021
  • 83 % say that TikTok plays a role in purchase decisions.
    Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by Walnut International for TikTok For Business
  • TikTok Shop has emerged as the new opportunity for brands looking to connect with a wide range of audiences and grow sales on TikTok directly in a social environment. With TikTok’s massive user base and highly engaged community, the platform offers immense potential for driving viral growth.

Getting Started with Our TikTok Shop Integration

Gooten provides print on-demand production capabilities compatible with TikTok’s strict and rapidly changing fulfillment requirements. Our managed production network boasts industry-leading production speeds (averaging < 2 business days) and ample capacity to keep up with sales spikes and merch drops.
 
Gooten boasts an extensive and growing catalog of products available for TikTok Shop, including popular items such as t-shirts, coffee mugs, home decor and much more. Gooten runs a managed network of production facilities and together we are here to serve your expanding business.

For New TikTok Users

New to TikTok Shop? We’ve got you covered! As you start exploring this platform as a way to increase your monthly sales, we recommend using TikTok Shop’s Partner Center as your primary guide. It will lead you through essential dos, don’ts, and best practices, helping you optimize your presence for maxim success.

For Existing TikTok Users

If you’re already a committed TikTok Shop user, we would love to hear which products from the Gooten list you are considering for launch. Help us ensure a seamless rollout as we finalize direct integration!

Getting Started with Our TikTok Shop Integration

Ready to get started with TikTok Shop? Here are a couple of resources we’d like to offer our Gooten partners:

Bring Your Print on Demand Store to TikTok Shop

To succeed in e-commerce, it’s critical to maintain a presence on all the most popular sales channels. The prominence of TikTok is getting harder to ignore, which is why we’re so thankful to offer full integration here at Gooten. Get started on TikTok Shop today, and reach out to us if you have any questions!