Dynamic Routing

Get the efficiency of a global supply chain without the work.

Say hello to lower shipping costs & more reliable fulfillment.

There are lots of benefits to the Gooten approach to print-on-demand, but one of the biggest is dynamic order routing, which we're now bringing to four of our most popular products. With dynamic order routing, Gooten is able to find the most efficient combination of production partner and shipping provider for each individual order, and pass those savings on to you.

Dynamic routing means lower shipping rates in 2020.


Choose from a huge variety of popular brands and styles, and ship directly from multiple locations in the U.S., Europe, and beyond. Thanks to dynamic routing, we're cutting flat rate shipping on shirts from $4.59 to $3.99.

Minky Blankets

No matter what size blanket you're selling, dynamic routing makes it easier to get them to your customers. That's why we're lowering shipping costs on 30x40 blankets from $5.99 to $4.99, and larger blankets from $9.99 to $8.99.


Some successful Gooten partners move huge numbers of on-demand mugs, so shipping costs add up quickly. With dynamic routing, we're cutting that cost per mug from $4.99 to $4.49.


Gooten can fulfill high-quality canvas products from all around the world, and that means you're able to save money on every order. We're dropping shipping rates on every canvas product by $0.50.

How do we do it? It's our business model.

Every on-demand provider is going to promise things like high quality, low prices, and reliable fulfillment. What matters is how they do it. At Gooten, we think the best way is to combine a deep network of talented manufacturers with technology that can send orders to the right places at the right times.

Gooten is ready for adversity.

Gooten's entire team is 100% remote, our production is redundant and globally distributed, and our technology equipped to re-route orders in real time. So you can focus on life, while we take care of your orders.

What makes Gooten different?

The world of on-demand manufacturing has a lot of options, but it's actually not that complicated. In fact, there are really only two things that matter -- who makes your products, and who makes that decision?

Single Source

The most obvious way to make your products is to keep it simple, and get everything made by one provider. If you do that yourself, this means you actually place orders with someone who has production equipment as they come in.

Companies like Printful make this simpler by automating this process, but they're still a single production source that owns their own equipment. Other providers on that side of the spectrum may outsource a few aspects of production, but are still essentially single source manufacturers.

What's good about single-sourcing?

  • only one provider to manage
  • they do everything, so there's one place to go to for answers
  • you don't have any decisions to make

What's bad about single-sourcing?

  • if your one provider doesn't offer what you want, you are out of luck
  • if anything happens to your provider's facilities (or you get too successful), you can't fulfill orders
  • pricing is generally less competitive


At the other end of the spectrum is multi-sourcing -- this involves either managing a network of different suppliers and deciding who should make what, or relying on a provider who can do it for you.

Companies like Printify make this a little easier by connecting you to a marketplace of options and then automatically sending orders to the manufacturers you've chosen. However, the choice is ultimately on you. If a provider does a poor job, shuts down, or has other problems, it's on you to investigate and/or change where your different products are made.

What's good about multi-sourcing?

  • more options; simply find a provider who can do what you need
  • the ability to move your business gives you pricing leverage (depending on how big you are)
  • you're less impacted by the limitations or capacity problems of any one manufacturer

What's bad about multi-sourcing?

  • the more sources you have, the more there is to manage
  • making fulfillment provider decisions is hard, and unless you are a supply chain professional, all you may have to rely on are reviews or rumors
  • it's hard to maintain quality across multiple vendors, especially when your only leverage is to go through the trouble of moving