One of the best places to set up shop for your print on demand business is Etsy. An incredibly popular online marketplace, Etsy is one of the places people turn for unique, original, and handmade gifts.
Of course, just setting up a print on demand Etsy shop is merely the first step. You also need to make sure your products show up at the top of Etsy searches, and that your store is visible to online consumers. In order to achieve this goal, it’s important to understand a few basic points about Etsy SEO.
6 Tips to Improve Your Etsy SEO
Here are a few suggestions for boosting the visibility of your print on demand store within the Etsy listings.
1) Choose a good name for your shop.
What’s in a name? Quite a bit, actually. Your print on demand shop title is a short piece of text that can potentially communicate what you make and sell. And, this print on demand shop title can also have a big impact on Etsy SEO.
Simply put, your Etsy shop title will be the first thing people see when they’re searching, so to get the most click-throughs, you’ll want to ensure that the title indicates what kind of shop you’re running.
2) Select the right keywords.
When it comes to selecting keywords, the best advice we can offer is to think like a shopper. What words or phrases would an Etsy user employ to help them locate their desired items?
Keep in mind that, while physical product descriptors can be helpful, you can also use keywords related to different occasions (think “stocking stuffer” or “bachelorette party”), styles (“minimalist” or “rustic,” for example), or solutions (like “kitchen organizer”).
Also, don’t hesitate to use SEO keyword planning tools; Google Keyword Planner is probably the best.
3) Avoid using the same keyword too often.
Keywords can be useful to help your listings show up in Etsy searches. However, it’s important to use your keywords judiciously. If you use the same keyword in every single listing, you may experience diminishing returns.
For one thing, using the same keyword in every listing essentially means you’re competing with yourself in the Etsy rankings. Additionally, Etsy’s algorithms limit the number of times one store can show up in a particular set of search rankings. So, even if all of your listings are tagged with “custom T-shirt,” only a couple of those are going to show up in any given search.
4) Front-load your keywords.
Another important Etsy print on demand tip? Use keywords in the right places.
What do we mean by this? Try to fit a keyword into each product title and each product description. Don’t force them; ensure that they’re actually telling your shoppers something about what the product is like. And remember that placing keywords closer to the front of each field is usually the best bet.
5) Refresh your Etsy listings on a regular basis.
One factor that influences the Etsy search rankings is recency. Simply put, Etsy’s algorithms favor content that’s been updated or refreshed recently.
While you don’t need to refresh your Etsy listings every day, it may be helpful to cycle through them on a seasonal basis, or in advance of big shopping periods, like Christmas.
6) Provide a great experience.
Ultimately, Etsy wants to reward shops that provide customers with a really great experience. That means there is a real SEO benefit to going out of your way to help customers, and to be friendly, knowledgeable, and timely in all of your customer interactions.
Doing so bolsters your store’s reputation, which can pay off in the form of improved Etsy SEO rankings.
Ready for More Etsy Print on Demand Tips?
At Gooten, we love every opportunity we get to support print on demand sellers, including those who set up shop on Etsy. We are always happy to help however we can, and particularly to lend our services as a trusted print on demand partner.
Ready to learn more about how the Gooten team can empower your print on demand business? Reach out to us whenever you’re ready to get started!