Tips to Boost Etsy SEO

6 Etsy SEO Tips for Your Print-on-Demand Store

by Gooten Editorial Team on Sep. 18, 2023

Etsy is one of the best e-commerce platforms for your print-on-demand business. It is a trendy online marketplace where people turn for unique, original, and handmade gifts.

Of course, setting up a print-on-demand Etsy shop is merely the first step. You also need to ensure your products appear at the top of Etsy searches and that your store is visible to online consumers. To achieve this goal, it’s essential to understand a few crucial points about SEO for Etsy. 

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Etsy SEO Tips: Table of Content

6 Tips to Improve Your Etsy SEO

Here are a few suggestions for boosting the visibility of your print-on-demand store within the Etsy listings.

Choose a good name for your Etsy shop

What’s in a name? Quite a bit, actually. Your print-on-demand shop title is a short text that can potentially communicate what you make and sell. And this print-on-demand shop title can also significantly impact SEO for Etsy.

Simply put, your Etsy shop title will be the first thing people see when they’re searching, so to get the most click-throughs, you’ll want to ensure that the title indicates what kind of shop you’re running.

Select the right keywords

When selecting keywords, the best advice we can offer is to think like a shopper. What words or phrases would an Etsy user employ to help them locate their desired items?

Keep in mind that while physical product descriptors can be helpful, you can also use keywords related to different occasions (think “stocking stuffer” or “bachelorette party”), styles (“minimalist” or “rustic,” for example), or solutions (like “kitchen organizer”).

Also, don’t hesitate to use SEO keyword planning tools; Google Keyword Planner is probably the best.

Avoid using the same keywords too often

Keywords can be helpful to help your listings show up in Etsy searches. However, it’s essential to use your keywords judiciously. If you use the same keyword in every single listing, you may experience diminishing returns.

For one thing, using the same keyword in every listing essentially means you’re competing with yourself in the Etsy rankings. Additionally, Etsy’s algorithms limit the times one store can appear in a particular set of search rankings. So, even if all of your listings are tagged with “custom T-shirt,” only a couple of those will appear in any search.

Front-load your keywords

Another important Etsy print-on-demand tip? Use keywords in the right places.

What do we mean by this? Try to fit a keyword into each product title and each product description. Don’t force them, though; ensure that they’re actually telling your shoppers something about the product. And remember that placing keywords closer to the front of each field is usually the best bet.

Refresh your Etsy listings on a regular basis

One factor that influences the Etsy search rankings is recency. Simply put, Etsy’s algorithms favor content that’s been updated or refreshed recently.

While you don’t need to refresh your Etsy listings every day, it may be helpful to cycle through them on a seasonal basis or before considerable shopping periods, like Christmas.

Provide a great shopping experience

Ultimately, Etsy wants to reward shops that provide customers a great experience. That means there is a real SEO benefit to going out of your way to help customers and being friendly, knowledgeable, and timely in all your customer interactions.

Doing so bolsters your store’s reputation, which can pay off through improved Etsy SEO rankings.

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Discover More Etsy and Print-on-Demand Tips

Setting up a print-on-demand business on Etsy is a strategic move, given its popularity as a platform for unique, handmade gifts. However, understanding and implementing Etsy SEO strategies is paramount to maximize visibility and success. By implementing these six crucial tips for enhancing Etsy SEO, print-on-demand sellers can significantly improve their store’s visibility and reach within Etsy, ultimately contributing to business growth and success.

At Gooten, we love every opportunity to support print-on-demand sellers, including those who set up shop on Etsy. If you’d like to learn more about how the Gooten team can empower your print-on-demand business, contact us anytime.

Editor’s note: This post was originally published in April 2022 and has been updated for freshness and comprehensiveness.