How to Increase Sales Through Branded Custom Merch

by Gooten Editorial Team on May 9, 2023

Sooner or later, most businesses develop a need for some custom merchandise. Not only can custom merch be helpful in building team cohesion and morale, but it can also be a great way to raise brand awareness in the broader community.

Naturally, the Gooten print on demand model makes a lot of sense for team oriented merch, making us a go-to fulfillment partner for businesses that want their own goodies, mugs, or mouse pads. Simply put, we can handle orders for branded swag with uncommon precision and expediency.

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Let’s take a deeper dive into the value of branded merch and explore why Gooten’s approach to print on demand is the best way to obtain it.

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Using Gooten as a Fulfillment Partner for Branded Swag

Merch for Your Team

First and foremost, merch can be great for corporate retreats, team-building activities, or internal company celebrations. Branded hoodies, T-shirts, or other custom apparel can be offered as desirable giveaways or prizes.

The reason for this is that company swag represents something of shared value. A branded sweatshirt not available to the general public will be a source of real pride for the employees who can obtain them, allowing them to feel like they’re part of something special, unique, and exclusive. And that can go a long way toward building team cohesion and morale.

Team belonging
by Elf-Moondance via Pixabay

Merch for Customers

Custom merch can also be an excellent way to get an extra buck from your customers, especially those diehards who are most loyal to your brand.

For instance, you’re running a beloved wall art Etsy shop – like The Geo Project, one of our 5-star rated sellers – or a niche Shopify store with unique, quirky apparel designs. Now you’ve built an online community that adores your products and custom artwork ideas. 

The same goes for brick-and-mortar business owners who own a local pizza place, pub, bookstore, board game store, or coffee shop. Many of your regulars will happily pitch in for a shirt or other memorabilia, allowing them to share their enthusiasm for their favorite local business.

Not only does this allow you to generate extra revenues, but it also turns your customers into genuine brand ambassadors for your PoD store.

Which Products Work Best for Custom Branded Merch?

Maybe we should back up: When we talk about custom merch, exactly what are we talking about?

Basically, merch includes any product that can be personalized, from apparel and embroidered headwear to mugs, totes, and office/stationery items.

If you’re looking for branded merch with universal appeal, your safest bet is to select t-shirts, hoodies, or other custom apparel. But if you want something really unique, such as for a company retreat, you might wish to think outside the box, perhaps considering something like a yoga mat or a scented candle.

There are plenty of these and other options in the Gooten print on demand catalog, so go ahead and find something that captures the essence of your brand vision.

Why Choose Gooten Print on Demand for Your Custom Merch?

No matter which type of product you choose, you’ll need a fulfillment partner to actually turn your ideas for custom merch into tangible realities. Gooten is a proven leader in the print on demand space, and our methods are well-suited for developing custom merch. Consider just a few of the reasons why:

  • With print on demand, you can order exactly the number of custom products you need, without the need to maintain an extensive inventory of branded shirts, mugs, etc.
  • We boast an unparalleled level of accuracy and precision in our manufacturing processes, ensuring quality products that will help celebrate your business.
  • We also have expedient turnaround times, providing easy solutions for obtaining team-building giveaways somewhat last minute.
  • Our vast and expanding product inventory provides plenty of options for annual or seasonal campaigns.

These are just a few of the factors that make Gooten a proven print on demand fulfillment partner and a go-to resource for developing custom merch products.

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Partner with Us Today

The bottom line: custom merch can be an incredible way to build team unity, and to turn your best customers into brand advocates. The best way to get started with custom merch is to engage a fulfillment partner, like Gooten. 

To learn more about creating custom merch for your business, contact Gooten right now or at your convenience. We’ll be thrilled to hear from you!