Print on demand products including custom t-shirts, hoodies, tote bags, and home decor items displayed on a wooden table.

Explore the Best Print on Demand Marketplaces: Etsy, Shopify, TikTok Shop, and Amazon

by Gooten Editorial Team on Jul. 24, 2024

Understanding Print on Demand Marketplaces

Print on demand marketplaces are online platforms where sellers can create and sell custom-designed products without holding inventory. These marketplaces provide a convenient way for print on demand sellers to reach a wide audience and sell their unique products.

By leveraging print on demand services, sellers can offer a wide variety of products, including clothing, accessories, home decor, and more. The products are only produced and shipped when an order is placed, eliminating the need for sellers to invest in inventory upfront.

Understanding the intricacies of print on demand marketplaces is crucial for sellers looking to establish a successful ecommerce store. In this comparison, we will focus on four popular platforms: Etsy, Shopify, TikTok Shop, and Amazon.

Key Features of Etsy for Print on Demand Sellers

Etsy is a well-known online marketplace that specializes in handmade and vintage items. It has a strong community of creative sellers and buyers, making it an attractive platform for print on demand sellers.

Some key features of Etsy for print on demand sellers include:

Wide reach: Etsy has a large customer base, providing sellers with exposure to a global audience.
Customization options: Sellers can easily customize their shop’s appearance and branding to create a unique and personalized storefront.
Integration with print on demand services: Etsy allows sellers to seamlessly integrate with print on demand services, making it easy to fulfill orders without the hassle of production and shipping.
Seller support: Etsy provides resources and tools to help sellers succeed, including seller education, marketing tips, and analytics.

These features make Etsy a popular choice for print on demand sellers who value a strong community, customization options, and seamless integration with print on demand services.

Check out Gooten’s reviews from Etsy sellers here!

15/10. Amazing. Some of the best support I have received from any company. Gooten's policies and processes were patiently explained while addressing my concerns and there was care taking in helping me understand the explanations and processes.

Your customer service is top notch. You are quick to analyze the problem and solve with a quick solution. Thank you!

Shopify's Edge in Customization and Brand Control

While Etsy offers customization options, Shopify takes it a step further by providing sellers with complete control over their brand and online store.

Some advantages of using Shopify for print on demand sellers include:

Complete customization: Shopify allows sellers to build their own website from scratch or choose from a wide range of pre-designed templates. This level of customization enables sellers to create a unique brand identity and user experience.
Brand control: With Shopify, sellers have full control over their brand and can establish a cohesive brand image across their online store, marketing materials, and packaging.
Scalability: Shopify offers flexible plans and scalable solutions, allowing sellers to grow their business without limitations.
App integrations: Shopify offers a variety of apps and integrations that can enhance the functionality and features of a print on demand store.

These advantages make Shopify a great choice for print on demand sellers who prioritize customization, brand control, and scalability.

Here are some of Gooten’s reviews on Shopify!

Fantastic service, hassle-free shopify integration, received decent support over email. One of the very few woven product suppliers with a seamless automatic setup.

I’ve yet to come across a store that has as much of a selection of items as Gooten. Plus, they frequently update the catalogue which allows me to stay up to date with the latest trends.

TikTok Shop: Leveraging Social Media for Sales

TikTok Shop is an emerging platform that integrates shopping directly into the popular social media app. For print on demand sellers, it offers unique opportunities to engage with a younger, highly interactive audience.

Some key features of TikTok Shop for print on demand sellers include:

Social commerce: TikTok Shop allows sellers to leverage viral trends and influencer partnerships to boost sales.
Integrated marketing: Sellers can create engaging video content that directly links to their products, enhancing the shopping experience.
Rapid growth: The platform is rapidly expanding, providing early adopters with a competitive edge.

These features make TikTok Shop ideal for sellers looking to tap into social commerce and reach a dynamic audience.

We’re excited to announce you can now fully integrate your TikTok Shop with Gooten, here is all your need to know!

Blog

Integrate your Gooten store with TikTok Shop

July 15, 2024

Gooten is pleased to announce that our stores can now be fully integrated with TikTok Shop, allowing our sellers to leverage this exciting new sales avenue.

Amazon's Extensive Reach and Reliability

Amazon is a giant in the ecommerce space, offering unmatched reach and a trusted platform for both buyers and sellers. For print on demand sellers, Amazon provides a robust infrastructure and vast customer base.

Some key features of Amazon for print on demand sellers include:

Massive audience: Amazon’s global customer base provides unparalleled exposure for sellers.
Fulfillment options: Amazon offers fulfillment services that can handle storage, shipping, and customer service.
Trust and reliability: Amazon’s reputation for reliable service can enhance buyer confidence.

These features make Amazon a powerful platform for print on demand sellers who want extensive reach and reliable logistics support.

Comparative Analysis: Costs, Traffic, and User Experience on Etsy, Shopify, TikTok Shop, and Amazon

When comparing Etsy, Shopify, TikTok Shop, and Amazon for print on demand sellers, several factors come into play, including costs, traffic, and user experience.

Costs:

Etsy charges a listing fee for each product and takes a commission on each sale.
Shopify has monthly subscription plans with different pricing tiers.
TikTok Shop and Amazon have varying fee structures, including referral fees and fulfillment fees.

Sellers should consider their expected sales volume and budget when deciding between these platforms.

Traffic:

Etsy has a built-in customer base, providing immediate exposure.
Shopify requires sellers to drive their own traffic through marketing, SEO, and social media.
TikTok Shop leverages social media engagement to attract buyers.
Amazon offers a massive existing customer base but also intense competition.

User Experience:

Etsy attracts customers looking for unique, handmade, or vintage items.
Shopify allows sellers to create a branded shopping experience.
TikTok Shop integrates shopping with social media interaction.
Amazon provides a familiar and trusted buying process.

Considering these factors is essential in choosing the right platform for your print on demand business.

Strategic Considerations: Choosing the Right Platform for Your Business

When deciding between Etsy, Shopify, TikTok Shop, and Amazon for your print on demand business, it’s important to consider your specific business goals and needs.

Some strategic considerations to keep in mind include:

Target audience: Consider the type of customers you want to reach and whether they are more likely to be found on Etsy, Shopify, TikTok, or Amazon.
Brand control: Evaluate how important it is for you to have complete control over your brand and online store’s appearance.
Scalability: Think about the growth potential of your business and whether you need a platform that can accommodate future expansion.
Budget: Take into account the costs associated with each platform and how they align with your budget and expected sales volume.

By carefully considering these strategic factors, you can make an informed decision and choose the right platform that aligns with your business objectives.

Conclusion

Choosing the right print on demand marketplace is crucial for your business’s success. By comparing Etsy, Shopify, TikTok Shop, and Amazon, you can find the platform that best suits your needs. Whether you value customization, audience reach, or social commerce integration, there’s a perfect platform out there for you.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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A side-by-side comparison of the Print on Demand and DIY models for custom printing, showing tools for DIY printing on one side and a seamless e-commerce setup for Print on Demand on the other.