Peer your head into the airspace of any fast-developing industry, and you shall encounter the relentless stream of ingenuity and innovation, all to revolutionize how things have been done thus far.
It’s as if time is galloping faster, forcing us to keep up with the constant shifts and updates to the outdated.
Every day, we witness tools and tactics, once in their prime, losing their throne to the new marvels of tech and digital development.
We learned a long time ago that we must remain receptive and sensitive to these digital advancements to succeed in the on-demand manufacturing industry, so in this article, we wanted to discuss an emerging topic that is slowly becoming an unavoidable part of the zeitgeist of digital marketing trends and artificial intelligence technology in 2023—the chatbots have landed, and they demand to see your leader!
Table of Content
What are Chatbots?
Chatbots are artificial intelligence (AI) tools engineered to simulate human conversational behavior.
They engage with users in natural language, making interactions less transactional and closer to genuine conversations.
By leveraging advancements in natural language processing, chatbots can understand user intent, context, and even emotions, allowing for a more intuitive and personalized exchange.
Modern chatbots have evolved beyond providing generic responses and have become an integral part of eCommerce services, owing to their ability to draw from vast amounts of user data to offer personalized recommendations and suggestions.
If we’re talking about online stores, chatbots can intelligently guide your customers, presenting them with products or services that align with their preferences by analyzing their previous interactions and purchase history on your platform.
The potency of chatbots is rooted in their utilization of artificial intelligence and deep learning technologies.
These underlying components enable chatbots to learn from each interaction, continuously improving their conversational skills and responses.
The more data they accumulate, the higher chatbots’ proficiency in delivering relevant and contextually appropriate solutions to the users.
Impact of Chatbots AI Technology on eCommerce
The adoption of AI has soared, with the global AI market size reaching an impressive $136.6 billion in 2022 and projected to skyrocket to $1,811.8 billion by 2030.
As AI technology advances, one of its most notable manifestations is the emergence of chatbots.
Chatbots have proven invaluable assets for businesses, particularly in the eCommerce industry, where customer satisfaction and personalized experiences are paramount.
Integrating AI-powered chatbots on websites and applications has transformed the customer journey, enabling personalized interactions even when human agents are unavailable.
Moreover, the impact of AI in the eCommerce sector goes beyond providing customer support. Generative AI, an advanced AI technology, has opened up new possibilities for chatbots.
Companies are exploring the potential of transforming their chatbots into Generative AI Chatbots capable of expanding their functionalities and enriching the customer experience.
The growing prominence of AI-powered chatbots is reflected in the statistics. The global Conversational AI market is expected to reach $13.9 billion by 2025.
This surge in adoption has not only benefited enterprises but has also delighted their customers across the board. According to a survey, 38% of consumers globally prefer using chatbots, underscoring these AI-powered assistants’ increasing positive perception.
Beyond customer interaction, AI has profoundly impacted business productivity. Research from 2016 indicates that AI can enhance business productivity by up to 40%, leading to a potential doubling of economic growth rates by 2035.
This is achieved by automating various business processes and freeing up valuable time for employees, allowing them to focus on strategic tasks.
As chatbots and AI continue to evolve, businesses can expect improved customer experiences and significant cost savings, with 44% of organizations utilizing AI through their services reporting a reduction in expenses.
What is the ChatGPT App?
ChatGPT is a complex language model-based chatbot known for its unique ability to refine conversations based on user preferences, including length, format, style, detail level, and terminology.
It builds upon the GPT-3.5 and GPT-4 models, fine-tuned through supervised and reinforcement learning for conversational applications.
Initially released as a freely available research preview, its popularity led to a freemium model, offering a basic GPT-3.5 version for free users and a more advanced GPT-4 version, called “ChatGPT Plus,” for paid subscribers.
By January 2023, ChatGPT had gained over 100 million users, making it the fastest-growing consumer software application in history and contributing to OpenAI’s valuation of US$29 billion.
The rapid success of ChatGPT prompted other tech giants to expedite the development of their competing products.
However, some concerns have been raised regarding its potential impact on human intelligence, potential for plagiarism, and contribution to misinformation.
What Does Google Bard AI Stand for?
Google Bard is an experimental AI chat service developed by Google as a response to the popularity of OpenAI’s ChatGPT.
It functions similarly to ChatGPT but pulls its information from the web. It was initially powered by LaMDA but later transitioned to the more advanced PaLM 2 language model.
Bard can code, solve math problems, and assist with writing needs.
Google released Bard in a limited capacity in March 2023 and expanded it to other countries in May.
The service faced some controversies due to inaccuracies in its responses and received negative feedback compared to competitors like ChatGPT and Bing Chat.
Google’s decision to switch to its own LLMs, LaMDA, and PaLM 2, marked a bold move in the AI chatbot market.
As of Google I/O 2023, Bard is available to the general public with the ability to converse and process input in more than 40 languages. The chatbot can now include images in its answers, offering more visually enhanced responses.
12 Print on Demand Questions for the Chatbots
We’ve decided to put both chatbots to the test and see what they can tell us about some of the crucial questions that we, as a print on demand company, and our dear merchant partners have regarding the topic of PoD in general and eCommerce trends in 2023.
It was a fun exercise aimed at feeling out these chatbots’ capabilities.
Even if we already knew the answers to our queries, we wanted to put the AI software into the role of an oracle and hear what nuggets of wisdom they could share with us.
What are some of the advantages of print on demand?
What is the biggest perk of on-demand manufacturing as opposed to holding inventory?
How hard is it for eCommerce businesses to scale up within the print on demand industry?
How important is it for eCommerce merchants to find a suitable print on demand provider?
How much do you know about Gooten?
Although we hold nothing against you, Bard, we must redress the incorrect information about our headquarters. We’re actually an East Coast-based company from Manhattan, New York City.
No hard feelings!
How can Gooten help grow print on demand businesses and eCommerce brands?
School season and Labor Day are coming up. How can eCommerce merchants best capture these time-limited sales?
Prep up Early for Labor Day 2023
What are the benefits for eCommerce merchants of staying up to date with their print on demand provider's email marketing campaigns and newsletters?
Do you know if there are any print on demand business trends you should highlight for us?
Do you have any predictions for print on demand brands for Q3 and Q4 of 2023?
How can eCommerce merchants use ChatGPT/Bard in their business's digital marketing strategy?
Which AI chatbot takes the crown - Google's Bard/ChatGPT or you?
Explore More AI Marketing Tools
This is not the first time we’ve covered the topic of artificial intelligence technology and AI marketing tools.
As ChatGPT, Bard, and other AI chatbots continue evolving, so will their capabilities, which are already impressive.
We’ve only scratched the surface.
That is why Gooten will, as always, keep a watchful eye on these emerging trends to bring you the latest and inform you how to best use them to benefit your print on demand business.
Don’t stop the exploration here – we have more content in store that you’ll find illuminating!
Check out some of our earlier articles on ChatGPT and AI marketing tools.
Let’s start a conversation on why Gooten is the right print on demand partner for your growing eCommerce brand.
Contact us to learn more about our fulfillment model and proprietary order management system.
We may be just the solution you’ve been searching for!