Product Diversity

Why Product Variety Matters for Your Print on Demand Store

by Gooten Editorial Team on May 16, 2023

You’re probably familiar with the old saying: variety is the spice of life. That’s something that most of us understand intuitively, particularly when it comes to shopping. It’s much more fun to browse a store that’s constantly cycling in new and diverse products, as opposed to stores that keep their shelves stocked with the same-old same-old. What’s more, if we’re being honest, most of us are much more likely to make purchases at the former type of store as opposed to the latter.

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This principle should dictate your approach to product variety within your print on demand store. Simply put, offering your customers a broader assortment of products makes for a better experience for them while also improving your bottom line.

We’re constantly adding new products to the Gooten print on demand catalog, meaning there are always new options for our partners to consider. In this post, we want to highlight a few reasons why product variety can benefit your store.

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Why Offer Diverse Print on Demand Products?

Consider a few reasons why product variety can enhance your business growth strategies.

How Product Variety Benefits Your PoD Store

Product Variety Can Open Up New Revenue Streams

One of the main reasons to consider adding new products is that it provides further opportunities to generate profits. More products mean more ways to reach new customers or to coax previous customers to make an additional purchase. New products also allow you to make inroads in niches or previously inaccessible markets.

Adding Diverse Print on Demand Products Can Help Broaden Your Target Audience

Similarly, bringing in new products can help you expand your consumer focus. For example, say you have a store focused on providing gamers T-shirts and other custom apparel. Some gamers might have minimal interest in shirts, but providing a mug, mousepad, or wall prints might allow you to reach untapped segments of your key demographic.

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New Products Also Encourage Customer Loyalty

One of the best ways to keep customers returning for more is to regularly introduce new product offerings. Every time you add something new to your product line, it’s an opportunity for you to make a big announcement via your newsletter or social media, prompting previous customers to give your store a second look.

Product Variety Can Open New Design Opportunities

Something else to consider is that product variety doesn’t just help your business growth strategies; it can also be tremendously beneficial on a creative level. A new product provides a new type of canvas and a fresh opportunity to explore new design angles. And, of course, new designs allow you to expand your target audience.

New Print on Demand Products Can Make You a Jack of All Trades

Expanding your product variety is a great way to build your eCommerce dominance, turning your store into a one-stop shop for custom designs. That’s why we recommend regularly entering new Gooten print on demand products into your eCommerce inventory.

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How Gooten Print on Demand Makes it Easy to Increase Product Variety

One of the great things about partnering with Gooten is that we’re constantly expanding our catalog, making it easy for sellers to accentuate their current offerings. That’s certainly true when it comes to custom apparel; we’re in the process of unveiling new clothing options right now, meaning it’s simpler than ever to offer branded apparel or custom fitness wear.

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It’s also worth noting that there are plenty of non-apparel items to add to your print on demand store, including things like art, home decor, pet items, baby items, and more. These non-apparel items may represent the most logical way to build out your product variety.

The bottom line: Regularly adding new print on demand products is an essential way to fortify your business growth strategies. We’d love to tell you more about increasing product variety via Gooten print on demand. Reach out to us whenever you’re ready to chat or simply spend a few minutes reviewing our current product catalog.