How This Merch Store Increased YoY Sales by 80%
Learn how this eCommerce entertainment merch store switched from bulk production and warehousing to Gooten’s on-demand model, allowing them to quickly test new products and designs with their customers.
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Prior to using Gooten, the business had not used print on demand as a solution to fulfilling and shipping their merchandise. Instead, they purchased bulk inventory and warehoused their products from multiple manufacturers. This process led to costly order minimums and the inability to quickly test and sell original, exclusive merchandise.
In order to test the on-demand business model, the business started fulfilling just three product types: short sleeve t-shirts, long sleeve t-shirts, and sweatshirts. After quickly realizing the success and quality of the partnership, they expanded its product line to other upper body apparel and a whole new category: drinkware. This expansion allowed them to stay relevant with their customers and expand their target audience.
- Increased YoY sales by 80%
- Fulfilled over 15K orders
- Primarily focused on apparel and expanded into a new product category, increasing revenue
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