Over the past couple of years, the rise of artificial intelligence (AI) has been the biggest story in tech. Generative programs like ChatGPT have found widespread use, revolutionizing industries as diverse as computer coding, copywriting, and even cybersecurity.
The print on demand world isn’t exempt from these seismic changes. In fact, AI has already demonstrated widespread use within the print on demand field, providing sellers with advanced options for improving their product lineups, enhancing their marketing efforts, and more.
The bottom line: If you want your print on demand business to remain competitive, you’ve got to make smart, strategic use of the latest technology. And one of the foremost examples of this is AI.
Using AI in Your Print on Demand Business
There’s no limit to how AI can strengthen your print on demand business. Consider just a few potential applications.
Different AI Uses
Creating New Designs
One of the most important aspects of print on demand success is developing new, original designs. Even the most gifted designer can feel blocked sometimes, but AI can help.
Using image generating programs, you can input a simple text prompt (e.g., “unicorn wearing sunglasses”) and immediately get a unique image, all with very little effort. Maybe the image is one that you can use more or less as-is, or maybe it simply gives you the inspiration you need to create something entirely your own. Either way, AI can be a game changer for your design process.
There are several AI powered image generation tools out on the market such as DALL-E by Open AI; MidJourney, Canva and Adobe Firefly and dozens of others.
Enhancing Your Copy
For an effective online storefront, you’ll need plenty of written text. Specifically, you’ll need lots of ad copy for each product in your shop. Creating that copy can become tedious and time-consuming, especially if you have a lot of products that are very similar to one another. But here again, generative AI can help.
Even well-known applications like ChatGPT can be useful for creating some decent copy from simple prompts. And while the end result almost always requires a little humanization, there is still plenty of benefit to using AI for a basic text outline.
And it’s not just product copy that you can generate. Generative AI can provide written assets you need for all kinds of marketing activities, including:
- PPC ads
- Social media ads
- Marketing emails
- Banner and display ads
In short, AI can significantly reduce the time and effort required to market your print on demand products effectively.
ChatGPT vs. Bard: 12 Print on Demand Queries for the Chatbots
We learned long ago that we must remain receptive and sensitive to constant digital advancements to succeed in the on-demand manufacturing space. In this article, we’ll discuss an emerging topic that is slowly becoming an unavoidable part of the zeitgeist of digital marketing trends and artificial intelligence technology in 2023—chatbots!
How to Use ChatGPT for Print on Demand Success
ChatGPT provides a number of exciting possibilities for print on demand sellers. Here’s a crash course in AI marketing.
Improving Your Research
AI isn’t just about generating original content. It can also be a useful source of information, compiling and synthesizing information with a higher level of precision and sensitivity than what you’d get from the search engines.
To that end, AI can be a helpful tool for research. There are two particular areas in which AI-backed research may be effective for print on demand sellers:
- Market research, providing insight into key competitors and potentially exposing some opportunities to develop an edge.
- Trend research, identifying consumer behaviors and product patterns that might make a print on demand store more successful.
The Best Free & Paid Tools to Discover Print on Demand Trends
Keep tabs on current trends to guide your print on demand designs, including custom products and on-demand apparel.
Optimizing Your Customer Support
AI can also leverage Natural Language Processing (NLP) to assist in your customer service initiatives.
Specifically, AI that’s powered by NLP can be used to automate customer support processes. Chatbots can handle routine customer inquiries, providing immediate responses and freeing up human agents to address more complex issues. This not only enhances efficiency but also improves customer satisfaction by offering 24/7 support.
In short, generative AI can turn your print on demand store into its own automated service department, helping you improve your customer experience by leaps and bounds.
8 Frequently Asked Support Questions [+Tips on How to Get Faster Answers]
The more information you wield about possible twists and turns you can encounter as a PoD merchant working with Gooten, including our processes and policies, the fewer the chances you’ll be caught off-guard and rendered powerless to fix or prevent those issues.
AI Can Help You Run a Better POD Business
There’s much more that could be said about the potential of AI to provide accounting advice, legal insight, and more, all helping you run your print on demand business more effectively.
Remaining on the cutting edge of technology will become increasingly non-negotiable for print on demand businesses, and AI will continue to be a big part of that. Make sure you’re taking full advantage of the latest technology. And with any questions about print on demand success, reach out to Gooten directly.
